Why am I not making sales despite high website traffic?

[moe]

It has been nearly three weeks since I launched my new products, and during this time, I have made improvements to my website's image, videos, rules, and pages to make it more attractive. Additionally, I have been running ads on Facebook and Instagram, which have resulted in approximately 200-300 clicks to my store every day. However, despite these efforts, I have not made any sales, and sometimes the clicks last for less than one second. I am uncertain about what steps to take next. What should I do now?

[K_Br4]

I think you should check the ad settings - are you targeting the right people?

• if you are showing your ads to counties you don't serve
• or you ended up getting listed in kids' game apps ad blocks, it's natural that no one would be buying

[Yvonne_Yoast]

Hi @moe,

It sounds like you've put a lot of effort into improving your Shopify store and driving traffic through ads, but you're still not seeing sales. Here are some steps you can take to diagnose and address the issue:

1. Analyze User Behavior: Use tools like Google Analytics or Hotjar to understand how users are interacting with your site. Look for patterns in where they drop off or what pages they visit most.

2. Improve Site Speed and Mobile Usability: Ensure your site loads quickly and is easy to navigate on mobile devices. Slow load times and poor mobile usability can deter potential customers. Read more about site speed and mobile usability.

3. Simplify Navigation: Make it easy for users to browse your products by adding clear category pages and a search function. Also, consider adding related products on each product page to encourage upselling. Learn more about perfecting category pages.

4. A/B Testing: Conduct A/B testing to see which versions of your site perform better in terms of user engagement and conversions. This can help you fine-tune your site for better results. Learn about A/B testing.

5. Check Technical Issues: Ensure there are no technical issues during the shopping process, from adding products to completing transactions. Test the process yourself to identify any potential problems.

6. Build Trust: Make sure your site looks trustworthy. This includes having clear contact information, customer reviews, and secure payment options.

7. Retargeting Ads: Use retargeting ads to bring back visitors who didn't make a purchase. These ads can remind them of the products they viewed and encourage them to return.

8. Email Marketing: Capture emails from visitors and send them regular updates about new products, promotions, and other news to keep them engaged.

By following these steps, you should be able to identify the issues preventing conversions and make the necessary adjustments to improve your sales.

For more detailed tips on improving traffic to your Shopify store, you can refer to Yoast articles below:

• 7 tips to get more traffic to your Shopify store with SEO • Yoast

• Shopify SEO ultimate guide: Better results for your store • Yoast

• Get more sales on Shopify with these 14 tips