Re: Abandoned Checkouts

Why are my dropshipping checkouts being abandoned?

CozyDream
Tourist
5 0 0

Hi there! I'm currently trying to make my dropshipping business a success and I've been working on optimizing my products and website for the past few months.

 

I had a week with 11 sales, but since then, I haven't had any more sales. I'm mainly advertising on Facebook and it's my primary source of traffic. Over the past 50 days, I've had 280 added to cart (9%) and 95 started checkouts (3%), but only 8 sales (0.22%) and those sales were in the first week of the 50 days.

 

In my opinion, my website looks great with lots of CTAs, discounts, reviews, and other features. I've even tested the checkout process in test mode and with a real PayPal order, and everything seems to be working perfectly fine.

 

www.cozy-dream.com 

 

My visitors are mostly from the USA, UK, New Zealand, Australia, and Canada. Can anyone help me figure out what I'm doing wrong?

 
Replies 2 (2)

SpurIT-Artem
Shopify Partner
17 1 1

Hi @CozyDream 

 

I've checked your store. Not sure about the reason of low sales, but I would highly recommend you to work on user experience of your store. 

The very first thing that I've noticed is located on the homepage. Featured products and featired collections blocks are filled with "Example Products". Fill them with actual products or remove them from the homepage, it would look much better.

The next thing is that some of your product images on product pages are in different sizes and shapes. Some of them are square, some of them are rectangular. I would highly reccomend to optimize product images. Here's an app that will handle this case perfectly: SpurIT SEO Image Optimizer, try it.

Also, I found the store a bit overloaded with CTAs that may be unattractive.

 

Hope my advices will help your business in some way 🙂

 

CozyDream
Tourist
5 0 0

Thank you i will try that