Why are my Facebook ads not leading to conversions?

[lukavu]

Hi!

I run facebook ads and i get a lot of traffic but no conversations!

What could be the reason?

My url: https://bellozio.com/products/portable-pet-nest

( I sell in the UK)

[lukavu]

Yes please!

[Crowly]

Hi Lukavu,

A couple of thoughts:

 (assuming you mean conversions and not conversations lol)

- Ensure you are optimizing for conversions on Facebook. If not, your visitors' intent-to-buy will be much lower -> lower conversion rate.
- Make sure your checkout is functioning correctly

- your product photos look great, however I think your products would benefit from some emotion producing descriptions

If you're interested, I just launched my free Shopify app Crowly. It'll allow you to generate and optimize your products' pricing and descriptions very quickly.

Link here:
https://apps.shopify.com/crowly

If you have any other questions feel free to shoot me an email.

Would also love some feedback myself 🙂

All the best,

-Ethan

[ConvertMateSEO]

You may be targeting the wrong audience or lack the content quality converts. Whether it is international or local lead generation, a well-researched buyer persona is a must for a campaign's success. Revisit your ad strategies and landing page design.