Why are there no add to carts or sales on my orchid site?

[OrchidLover]

Hi, I have a site www.orchidsinprint.com, That irrespective of how many visitors it has, we are currently seeing no add to carts or purchases.

I started the site in February last year, following one of the courses, developing the initial site myself. I then had a site builder create a new site. I then suspended the site in May due to no sales, and the fact that we were going away shortly.

In September last year, I restarted the site and had 9 sales late October to early December, In the period December to February 21st, there have been 1,400 visits, with 3 add to carts, 3 reach checkout and 1 conversion.

Whilst I am aware that my target market is 40 to 65+, and specific to people who grow or love orchids, this can slow down sales. I am at a loss as to what I need to do to increase the add to cart rate. I have been researching and trying different things, but to no avail.

I would love members to visit the store and give me some feedback and ideas on what needs to be improved.

Peter

[Daniel-HHP]

The website itself look ok.

How are you driving the traffics at the moment?
The quality of visitors might be causing that low conversion rate.

Also the price seems to be a bit too high.

[OrchidLover]

Thank you Daniel, your feedback is much appreciated.

I have stopped the paid marketing until I can further resolve the add to cart issue.

I have just been talking with a product designer that I know, and as the current visitor demographic  is a high percentage of women, she is going to send me some sample graphics that will reflect this.

I will research the pricing further.

Peter 

[Daniel-HHP]

Sure Peter,

Please feel free to reach out if you have any questions in the future.

[flareAI · Accepted solution]

Hello @OrchidLover,

I am Gina from flareAI app, and I am here to provide assistance.

It sounds like you've put a lot of effort into your Shopify store, but you're not seeing the results you were hoping for.

Here are a few suggestions that might help you increase your add-to-cart rate:

1. Improve your website's user experience
Make sure your website is easy to navigate, the products are displayed prominently, and the checkout process is straightforward. Consider adding customer reviews and testimonials to build trust with potential customers.

2. Optimize your product pages
Make sure your product pages are informative and persuasive, highlighting the benefits of your products and answering any questions your customers may have.

3. Refine your targeting
Consider refining your target audience to ensure that you're reaching the right people. You may want to experiment with different targeting options, such as age, interests, and location.

4. Run targeted promotions
Consider running targeted promotions to incentivize customers to make a purchase. This could be a discount code, free shipping, or a limited-time offer.

5. Use retargeting ads
Use retargeting ads to remind customers who have visited your site but haven't made a purchase to come back and complete their purchase.

6. Seek feedback
Ask for feedback from your customers to understand what is causing them to leave your site without making a purchase. This will help you identify any issues and make improvements to your website.

Remember, building a successful e-commerce store takes time and effort. Don't give up and keep experimenting with different tactics until you find what works best for your business. Good luck!

Gina

[OrchidLover]

Thank you Gina.

[onescales]

upgrade the site to a new nicer template, figure out why customers should buy from you and magify this message via ads everywhere (google ads, facebook, twitter, tiktok)