Why are visitors not making purchases on FurryFriends online store?

[FurryFriend]

Hello, our online webshop, named FurryFriends, has been operating for two weeks. Yesterday, 1500 people visited the site, but no one made a purchase or even added items to their cart. There is consistent traffic, especially from Turkey, but no transactions are occurring. This has been going on for two weeks now. Hundreds to thousands of people visit the site daily, yet no one makes a purchase. Could someone help figure out what might be the issue? Here is the link: https://beautystorer.myshopify.com/?_ab=0&_fd=0&_sc=1

[Ollie · Accepted solution]

Hey @FurryFriend.
 
Thanks for reaching out. 
 
I appreciate that you have included your store URL for us to explore! Looking into your store, I did not notice anything specific that would prevent a customer from successfully adding a product to cart and checking out. However, there are some changes that you could potentially encourage visitors to make a purchase. 
 
What do you think about adding an announcement bar to your homepage? You could add a discount code or free shipping offer to welcome your new visitors to the store. This is a great way to welcome your returning customers and new visitors!
 
When I navigated to your online store homepage, I did not see a favicon displaying on the browser tab. A favicon is a small image that displays on the browser tab and represents the business/company. You can add a favicon to your online store to give it a polished look by following this guide here.
 
Let me know what you think and if you have any questions. 

[Jeff-StoreSpare]

Hello @FurryFriend ,

It sounds like you're experiencing a common challenge many new online businesses face. Analyzing your site's user experience and optimizing for conversions could be crucial. Consider factors such as product visibility, website navigation, and checkout process. Additionally, integrating tools like Iconic Sales Pops  could help build trust and urgency, potentially encouraging visitors to make a purchase.

Don't hesitate to reach out to Shopify's support or community forums for further assistance. Best of luck with your FurryFriends store!