Why aren't my abandoned checkout recovery emails sending automatically?

1 0 0

Why wont my abandoned checkouts recover? Emails arent being sent automatically at all and the error that i am getting is as follows:


Flow action received with invalid properties. Customer does not accept marketing for customer id=7132744810800: {"status":400,"response_body":"{\"message\":\"Flow action received with invalid properties. Customer does not accept marketing for customer id=7132744810800\"}","verb":"POST","url":"https://email.shopifyapps.com/flow/action","request_body":"{\"shop_id\":71287308592,\"shopify_domain\":\"fullmoontransfers.myshopify.com\",\"properties\":{\"abandonment_id\":\"gid:\\/\\/shopify\\/Abandonment\\/727349723440\",\"customer_id\":\"gid:\\/\\/shopify\\/Customer\\/7132744810800\",\"marketing_activity_id\":\"gid:\\/\\/shopify\\/MarketingActivity\\/154837614896\"},\"action_run_id\":\"e122c8633cc1de6979ec5f97428b4e3055da1740\",\"action_definition_id\":\"Send Marketing Email\",\"step_reference\":\"4b99bcaf57d0faf3b91f0fdce2f7a80a0c455cf9a77956155b58dfc69fa07048\"}"}


Its the Marketing email that fails everytime. So its not even sending the email out to customers.

Can someone please help?

The theme i am using is Vision.



Replies 2 (2)

Shopify Staff
2906 452 592

Hi @FullMoonLTD, welcome to the community forums. Thank you for reaching out with your question! 


It sounds like you are using the new abandoned cart/checkout email flow. With this setup Shopify email is not able to send an email to a customer who is not already a subscriber to marketing emails, as noted in the error message you received. You can read more about why an abandoned cart email may not be sent in our Help Center here: Shopify Help Center | Opt in to the new abandoned checkout automation.

Shay | Social Care @ Shopify 
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Shopify Partner
42 0 5

Hi @FullMoonLTD 


This is happening because people who are leaving the checkout not subscribe your store yet. People should subscribe to marketing emails then if they leave checkout your checkout recovery emails will be send.


I highly recommend to use a solution to collect emails. This solution should subscribe emails directly to your Shopify store so you can send those emails.

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