Why do order confirmation emails land in the spam folder?

[nnrstudio]

My wife and I are having the same issue from each of our stores.  My issue is only with test order confirmations because I am just starting to set up shop if you will.  However, her issue is that her sales confirmation emails are going into her Junk Mail folder.  We both use Outlook for our respective businesses.

We have tried creating rules within outlook to keep these e-mails from going into Spam, but the test e-mails also go into Spam when sent.  We are at a loss of what to do about this.  Any help that anyone can give us would be greatly appreciated.

[Iris]

Hi @nnrstudio ,

Thanks for reaching out!

I understand how important this is for both the customers and your business. Don't worry, I have gone ahead and looked for some possible workarounds in this matter on your behalf!

Setting up your email services correctly is crucial to running marketing campaigns and keeping in touch with your customers. When setting up email services using a third-party domain with Shopify, it's no longer possible to add an SPF as Shopify no longer uses SPF. Shopify has switched from using SPF to DKIM DNS records, and using DKIM should resolve any issues you might have with authenticating your email domain. 

You can help to ensure that your email message reaches your customer by adding CNAME records to your third-party domain to connect it to the Shopify SPF and DKIM records. Contact your domain provider if you need help modifying your CNAME records.

• 1. From your Shopify admin, go to Settings.

• 2. Click Store details.
• 3. In the Contact Information section, click Edit.
• 4. Click Fix this next to the Sender email field.
• 5. On the Sender email page, click Authenticate.
• 6. Follow the instructions to enter the new CNAME records into your third-party domain manager.

Changes can take up to 48 hours to complete. After your domain changes have taken effect, your domain status is Authenticated.

If the domain verification fails, verify that the DNS records you entered into your third-party domain provider match the records provided in your Shopify admin.

Also, you can find the additional information on the customer email best practices in this help doc from the Shopify Help Center page!

[guadster]

@Iris hello, i did all this in my shop and all the mails still go to the spam. I verified everything before i actually connected the real domain (pasted in my email before connecting the domain), could the be a problem? I dont see a way to "re-verify", but all the mails go to spam and thats a huge problem. And its only when sent from shopify, when i send them normally everything is fine!

[tirisclothing]

Don't know if you managed to solve this but I'm having the same problem - my business/seller email is verified/authenticated/connected within Shopify, yet order notifications still go to junk. Current workaround is to add a different (personal) email to "Add recipient" under "Staff order notification"  (via Settings > Notifications). Order confirmations go through fine to personal email :shrug: