I would never download an app for a store that I don't use frequently. I have walmart, Amazon, Home Depot, and ASOS. Why would someone want your app as opposed to just visiting your site?
I often wonder too. However, research seems to suggest that
Those are the reasons marketers (usually by companies who peddle ready-go-click app solutions) would have us believe. But in light of recent advances in mobile first web technology, I really do not see any benefit other than push notifications - which personally, I'd find VERY annoying coming from a shopping app.
Just my 2 cents.
Karl, yeah absolutely agree with you regarding push notifications:) They are really annoying for me as well 🙂
I also saw such reports.... but it does not match my personal experience. I will try to dig deeper here, and find what are the real reasons for these conslusions.
In the meanwhile can we perfom our own small research?
I have created a poll in google - https://goo.gl/forms/KvDWGLIpuKHWQOVu2
There are basically 2 questions:
Anyone reading this post, please, participate in the poll
Your contribution will be highly appreciated
Why would someone want your app as opposed to just visiting your site?
Improved functionality, tools, deals, data usage, offline browsing, speed.
However several internet standards have improved to the point that native apps are not going to be needed anymore to give simple bonuses as users can basically install your website as a PWA including adding icons to the users homescreen.
For an E-commerce business, a mobile app is something that is pivotal.
68% of all of Shopify stores get their traffic from Mobile devices.
Native app is predominantly the best choice for e-commerce business and it's highly intuitive & Robust.
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Turn your Shopify URL into a robust native app with Vajro.
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There are numerous reasons why Ecommerce need a Native mobile app, as the native mobile apps have various advantages over other applications.
1- Interactive And Intuitive Interface
Native apps have interactive and intuitive interfaces, thus offering an enhanced user experience.
2- Access Device Features
Native apps can access device features on which it is installed like GPS, Camera, Microphone etc.
3- Secure And Reliable
As the native mobile apps are developed for specific platforms, they are much more secure and reliable as compared to other apps.
4- Offline Access
Another biggest advantage of Native mobile apps is that, you do not always have to rely on the internet to operate your app, it has the capability to work even offline.
5- Faster Loading Speed
Native apps offer seamless and enhanced user experience by offering faster loading speed.
6- In-built Marketing tools
Mobile app have in-built marketing tools that help in the quick and efficient promotion of your brand
So there are multiple reasons that suggest that native mobile apps are good for ecommerce. Also there are numerous app builder companies that provide a free app trial to their users.
Responsive website design is one option: By building sites capable of meeting users on the platform and device of their choice — mobile or desktop — businesses can embrace the need for agile content delivery and engagement. Mobile applications, meanwhile, offer a new way to connect with users by making your brand part of their local, mobile ecosystem. While both approaches offer advantages, the increasing shift to mobile-first mandates makes an app-driven strategy worth considering.
Let’s explore seven of the biggest benefits of a mobile app over a website.
1. Ease of Access
When it comes to the advantages of apps over websites, ease of access tops our list. While websites must be visited, apps live on the devices of your customers.
In practice, this means every time potential customers want to access your webpage, they need to use a search engine, type the site’s web address, or (most likely) navigate to a mobile bookmark they’ve made. In each case, some effort is required on the part of users to engage with your brand.
When it comes to mobile apps, meanwhile, there’s only one step: Users simply tap on the app to access everything — product catalogs, customer service and e-commerce options — all in one place.
2. Improved Content Delivery
Mobile apps make it possible to improve content delivery using tools such as notifications. Consider a responsive website. If visitors sign up for newsletters or promotional emails, your business can make regular contact — but conversion success depends on customers opening these emails when they arrive.
Mobile applications, meanwhile, offer the ability to provide push notifications with the user’s consent. This makes it possible to deliver information about sales, new product releases or special events directly to customers, effectively skipping the “middleman” of email.
3. Increased Personalization
Personalization also makes the list of mobile app advantages. By allowing users to set their preferences when apps are installed — and adjust them at any time thereafter — applications can deliver personalized experiences that evolve along with customer preferences.
In addition, businesses can leverage behavioral data to deliver targeted content, such as sales offers when users are near specific stores, or product recommendations based on current browsing habits. Worth noting, clear and comprehensive consumer consent is key to make use of this data.
4. Reduced Friction
More effort means lower engagement. Mobile apps make it possible to reduce the amount of effort users must expend to access your content and services. Familiar mobile device features such as contact lists, cameras, QR code readers and GPS tools can enable seamless account access, automatic form completion and integrated customer service feedback. By empowering customers to access what they want, when they want — without additional effort — your app can become part of their daily mobile ecosystem.
5. On-Demand Customer Service
Also on our list of advantages of a mobile app over a website is on-demand customer service. Customers aren’t interested in waiting for service and support. If they have a problem or a question, they want answers ASAP. Mobile apps make it possible to quickly connect consumers with integrated chatbots or service agents, or offer the option to have service personnel call customers at a time of their choosing.
6. Offline Operation
When it comes to the advantages of mobile apps over websites, offline use is also worth considering. While users require an active Internet connection to access your site, mobile applications make it possible for customers in remote locations or with spotty connections to access basic application functions via the software stored on their phone.
Although cached browser data can provide static versions of your website for customers, apps reduce the disconnect between users and your business if connections are lost. Automatic app updates, meanwhile, help ensure that data is synchronized when connections are available.
7. The Mobility of Mobile Apps
Mobile applications let customers take your brand with them wherever they go. While traditional websites are often constrained by desktop browser operations, mobile applications make it possible to create an engaging and responsive experience.
Mobile applications are the gateway to wearable connections. From smartwatches to fitness monitors, these devices are designed to work with consumers’ preferred mobile devices, meaning a mobile app is mandatory to deliver on-demand digital information anytime, anywhere.