Why has my website traffic changed drastically since January 2024?

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As of Jan 2024 our website traffic has changed dramatically. Prior to, the highest ranking countries were USA, Australia, Canada and the UK. Now, I have had only a tiny amount of traffic from the UK, over 2.5k visits from Indonesia (had almost zero traffic from here in all of 2023) and now I’m getting most daily traffic from N/A for country/region (have never seen N/A before). Any clue what could be going on? I’ve got a geoblocker app in place for Indonesia but can still see visits. No idea why UK traffic is now zero and what is N/A? Thanks!

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