Why is my Facebook and Instagram product sync failing?

38 0 6

Hi Guys,


I am trying to connect facebook with my shopify store. Everything is done correctly except I always get the prompt as Sync Failed in the product status (of overview section in Facebook & Instagram) settings.


I have attached the screenshot. Is anyone aware about this issue?

Why it is showing sync failed and how it can be resolved?


Thanks in advance!!



Replies 6 (6)

Shopify Partner
2405 223 537

Hello @biocule,

I'm Gina - Product Manager at flareAI. flareAI has helped Shopify stores generate $5+ million in sales from Google Search, on autopilot.

If it's helpful to you, please let me know by giving it a like or marking it as a solution.

When you sync products on Facebook & Instagram, you may have product publishing errors.

If your products are missing some information that Facebook needs, then you see a warning in the Products section on the Overview page of the Facebook channel. When a product has errors associated with it, you need to resolve those errors before you can try to sync the product again with the Facebook channel.

Follow these steps to review and fix the errors in the published products.

1. From your Shopify admin, click Settings 
2. Apps and sales channels > Facebook
3. Click Open sales channel
4. In the Products section, click View products to open the bulk product editor
5. Review any publishing errors for products, and make the required changes to product information
6. Save

After fixing all errors try syncing again. See the reference for common product publishing errors.

If you found the answer helpful consider supporting the Shopify Community by giving it a Like + Accept the solution.

Ecommerce on Google Search is greater than all paid channels and social media combined. Make sure you are getting a good amount of organic traffic and sales. You will get organic orders only if your products are indexed on Google. For this, you have to inform search engines of your regular updates. flareAI automates the update submissions to all the major search engines. flareAI helps grow your Shopify store on Google Search, and 20+ of the world's largest free sales channels.

Good luck and have a nice day!


flareAI : Get Sales from Google Search, on Autopilot
$10+ billion in eCommerce on Google Search, every day. Find out how much you are missing
38 0 6

Hi Gina,


Thanks a lot for detail explanation.

I was just trying to go through the steps and fix the errors but in my case I am just getting the below error.


I then went to Active tab from the above screenshot but didn't find any issue with product publishing. All the channels are checked in the products (screenshot below).



Can you suggest something here as resolution to this issue?

1 0 0

Hi please I also have this problem and I see a document on Shopify but I not resolve this problem please if you can tell me how you resolve that problem Screenshot 2022-11-29 165158.png

1 0 0

Hi Biocule.. Did you find a solution to your problem? On my shop, It also says no products found when going through the steps.




5 0 0

Hey Biocule,  I have the exact same issues and result - no products found.  did you resolve this issue?  

Shopify Staff
1673 169 270

Hi there, @exhaustfactory1

Thanks for sharing your concern.


In this case, you will want to ensure that all of your products and settings are correct. You can review this troubleshooting guide to ensure that their are no violations that could prevent your products from syncing. If you are still having issues, It would be best to reach out directly to Meta as they will be able to take a closer look. 

Mac | Social Care @ Shopify 
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