Why is my landing page not converting visitors?

[casacharm]

Started my store a week ago, put sum money behinds ads. Got allot of clicks and redirects to the site. But nobody goes further then the landing page. I don't know what I'm doing wrong. Can I get honest feedback about my website.         

www.casacharm.ca

[YOD_Solutions]

There could be several reasons. It could be the type of ads you are running - is it conversion or clicks? If it is clicks, the objective is brand awareness and the traffic you are getting is less likely to convert to purchase. Another likely reasons, most of the time customers need some time before purchasing - on their first visit, you can encourage them to subscribe to a newsletter with discount offers. Later, you can target your subscribed customers with more attractive offer. I have seen your website - I didn't see any issue with your website.