Why is my online store not ranking despite SEO optimization?

[bbbeauty59]

Hello, in need of following shopify expert for following;

1. SEO Optimization

2. not ranking

3. no sales

4. campaigns

[DaisyVo]

Hi @bbbeauty59 

I get how frustrating it is when you've done SEO optimization but your Shopify store isn't ranking or getting sales. Let's break it down and figure out what might be going wrong.

---

1. SEO Optimization – Why Isn’t It Working?

Even if you've optimized SEO, Google ranking takes time (sometimes months). But if you’re not seeing any movement, check these key areas:

Indexing Issues – Is Google even seeing your site?

• Go to Google Search Console → URL Inspection and check if your homepage & product pages are indexed.
• If "URL not indexed" appears, request indexing.

Thin or Duplicate Content – Are your product pages unique?

• If you're using generic product descriptions, Google may not rank your store.
• Write original product descriptions instead of using supplier text.

Keyword Targeting – Are You Using the Right Ones?

• Use Google Keyword Planner or Ubersuggest to check what customers actually search for.
• Long-tail keywords (e.g., "best lightweight running shoes for women") convert better than generic ones like "running shoes."

Site Speed & Mobile Friendliness

• Test your store on Google PageSpeed Insights.
• Shopify themes can get bloated with apps—disable unnecessary ones!

---

2. Why Is Your Store Not Ranking?

If Google isn’t ranking your store, here’s what to check:

Backlinks – Are Other Websites Linking to You?

• If your store has no backlinks, Google sees it as untrustworthy.
• Get guest posts, influencer shoutouts, or PR mentions to build authority.

Competitor Analysis – Who’s Beating You?

• Use Ahrefs (free trial) or SEMrush to check what keywords competitors rank for.
• If their domain authority is higher, SEO alone won’t be enough—you’ll need ads & social proof.

Is Your Domain New?

• If your store is less than 3-6 months old, ranking will take time.

---

3. No Sales – Why Isn’t Traffic Converting?

Even if you get traffic, SEO alone won’t guarantee sales. Common reasons include:

🚩 Poor Product Photos & Descriptions

• Use high-quality images & lifestyle photos instead of just plain product shots.

🚩 No Social Proof (Reviews, Testimonials, Trust Badges)

• If customers don’t see reviews or guarantees, they may not trust your store.

🚩 Complicated Checkout Process

• Test your checkout on mobile—too many steps will kill conversions.

---

4. Running Campaigns – Are They Set Up Correctly?

If you’re running Facebook or Google Ads but not seeing sales:

✔ Are You Targeting the Right Audience?

• Don’t just go broad—narrow it down by interests, location, and behaviors.
• Retarget visitors who added to cart but didn’t buy.

✔ Check Your Ad Creatives

• Poor-quality images = Low CTR (click-through rate) = Wasted budget.

✔ Tracking – Do You Have the Right Data?

• Use Facebook Pixel & Google Analytics to track where customers drop off.

---

What You Should Do Next:

1️⃣ Check Google Search Console to fix indexing issues.
2️⃣ Improve product pages with unique descriptions & better images.
3️⃣ Build backlinks & social proof to boost credibility.
4️⃣ Fine-tune your ad targeting & creatives for better conversion.

Need more help? Let me know! Thanks.
Daisy.