why is my shop not getting any sales?

[Pixiesclothing]

hello can anyone give me some advice please , Why is my shop not getting any sales? 

its costing me more to have the site then its worth atm. its my main source of income and i work a lot on my site and sewing making new designs, taking photos and marketing on social media but still no sales on shopify 

Pixiesclothing.com

[StudyStickers]

Hi Pixie,

Please take all of this with a pinch of salt - no offense meant.

- The font of your website is difficult to read, when compared with more traditional fonts. As a first impression it may be turning people off - I'd consider changing to an easier-to-read font.

- While I appreciate the concept behind "Slow Fashion", any negative-connotation words in your first landing page should maybe be avoided. The formatting of your site separating the words "Slow" and "Fashion" just makes the slow stand out even more.

- The journey from landing page to product should be as short as possible. I'd maybe reduce the size of the first image and then have a carousel of some products underneath - that way in one scroll of your landing page people can see the sort of style you are offering.

- Your cart and payment journey both look fine, and free shipping is always a good incentive to purchase.

Other than that, it looks really good. 

[PaulNewton]

Your at the bottom of a near hourly cliché trap

You have to climb a very very steep learning curve.

⛏🏔 Dig , research and reflect on the mountain of the tens of thousands that have come before you:

https://community.shopify.com/c/forums/searchpage/tab/message?q=no%20sales 

There is no quickfix for this besides TONS of money, or experience in failure.

[Yvonne_Yoast]

Hi @Pixiesclothing,

I'm sorry to hear that you're having trouble with your Shopify store. Here are a few tips that might help you increase your sales:

1. Research Your Audience: Understanding who your potential customers are and what they need can make a big difference. This can help you tailor your marketing efforts more effectively. Learn more about audience research.

2. SEO and Schema: Make sure your store is optimized for search engines. Using SEO strategies and schema can improve your visibility in search results, which can lead to more traffic. Check out this guide on Shopify SEO.

3. Technical Optimization: Ensure your site is technically sound. This includes having fast loading times and being mobile-friendly, as technical issues can deter potential customers.

4. Ease of Navigation: Make it easy for users to browse your products. Ensure that your site is easy to navigate and consider adding a search function to help users find what they’re looking for quickly.

5. Social Media Strategy: Social media can be a powerful tool for reaching new customers. Make sure you’re using it effectively to promote your products and engage with your audience. Learn more about using social media for sales.

6. Consider Paid Advertising: If organic traffic isn’t enough, you might want to consider paid advertising options like Google Ads or social media ads.

I hope these tips help you improve your sales!

You can read more in the Yoast articles below:

Get more sales on Shopify with these 14 tips
Shopify SEO: the ultimate guide

I’m excited to let you know that theYoast SEO App is now available on Shopify! This app can help you optimize your store’s SEO, improve its visibility and Rich Resuls. You can take advantage of a 14-day free trial to explore its features and see how it works for your store.

[mageplaza-cs]

Hi @Pixiesclothing,

I’m from Mageplaza, a Shopify solution expert.

I would be glad to review your website and provide feedback on improving its performance. Below are some suggestions to enhance website performance:

1. Adding promotional banner

You should add seasonal banners for current promotions or collections (e.g., Summer Sale, Winter Collection) to catch the attention of customers. Additionally, you should add ATC, Shop now or add to the wish list buttons to encourage customers to buy your products. 

Here is the references:

2. Change the text styles

The current text is hard to read, you should change to a simple and easy to read style.

3. Adding filters on the category page

You should add more filter options like color, material, on sale, new arrivals, etc., to enhance customer experience, save time customer searching for products and therefore improve conversion rates. Here is a reference:

4. Provide detailed information about products

The lack of product information might be an issue for the conversion as it will cause the hesitation to purchase. You should add more product information such as size guide, care instructions, etc.. See the references below:

5. You may also like

You should add the “add to cart, add to wishlist or quick view” button on this section to attract customers to buy your products. Here is a reference:

I hope my suggestions are helpful, feel free to give me any feedback.

Good luck!