Why is there a discrepancy in my analytics between Facebook and Shopify?

[Antoine99]

Hello,

I have an issue with my shopify analytics. On yesterday, my facebook ads account showed 53 Unique clicks on a link, but on my Shopify account analytics it said only 16 visitors from Facebook / instagram. 

Also today, i had 1 sell, but nor Shopify and facebook ads showed it on analytics. So my shopify analytics indicates 0 add to cart / 0 initiate checkout / 0 sell. And i yet have 1 sell (and 1 add to cart, 1 initiate checkout at least i believe).

Does someone has an idea from where the issue can come from? Is there an issue with my Shopify account or theme?

Antoine

[Liquid_xPert_SJ]

HI @Antoine99 welcome to the Shopfy Community,

Can you please share the store url so that i can look into the analytics tags and find out the issue for you.

Thanks

[Antoine99]

Hello @Liquid_xPert_SJ , thank you!

Here is my website url: https://viesion.shop/

I may have resolved the issue, as now i see corresponding tracking events between shopify and facebook ads (I modified some data sharing and catalog informations).

[Liquid_xPert_SJ]

@Antoine99 

thats perfect 🙂

thanks

[Thibault4]

Hello Antoine. I have the same exact problem as you had. I beg you to tell me how u fixed it please ..

[Antoine99]

Hi Thibault, i don’t remember well but i modified cookies parameters to collect cookies from everyone even without acceptation, and maybe you can also check if your product catalog is well connected to your facebook ads application. 

[antonio0000]

how do you collect cookies form everyone? without acceptation?