Why is there a discrepancy in my analytics between Facebook and Shopify?

Why is there a discrepancy in my analytics between Facebook and Shopify?

Antoine99
Visitor
3 0 0

Hello,

 

I have an issue with my shopify analytics. On yesterday, my facebook ads account showed 53 Unique clicks on a link, but on my Shopify account analytics it said only 16 visitors from Facebook / instagram. 

 

Also today, i had 1 sell, but nor Shopify and facebook ads showed it on analytics. So my shopify analytics indicates 0 add to cart / 0 initiate checkout / 0 sell. And i yet have 1 sell (and 1 add to cart, 1 initiate checkout at least i believe).

 

Does someone has an idea from where the issue can come from? Is there an issue with my Shopify account or theme?

 

Antoine

Replies 5 (5)

Liqiud_xPert_SJ
Shopify Partner
1045 126 156

HI @Antoine99 welcome to the Shopfy Community,

 

Can you please share the store url so that i can look into the analytics tags and find out the issue for you.

 

Thanks

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Antoine99
Visitor
3 0 0

Hello @Liqiud_xPert_SJ , thank you!

 

Here is my website url: https://viesion.shop/

 

I may have resolved the issue, as now i see corresponding tracking events between shopify and facebook ads (I modified some data sharing and catalog informations).

Liqiud_xPert_SJ
Shopify Partner
1045 126 156

@Antoine99 

 

thats perfect 🙂

 

thanks

- If you need any technical assistance, feel free to send me a DM. You no longer have to search for answers without getting a response.
- Please don't forget to Like and Mark Solution to the post that helped you. Thanks!
- Your Shopify Solution Specialist For further discussion contact: Email ID- Liqud_3xPert_SJ OR Whatsapp
- Buy a Coffee for me to get more frequently help 🙂
- Hire Me to unlock the full potential of your e-commerce store Now 🙂- If you need any technical assistance, feel free to send me a DM. You no longer have to search for answers without getting a response.
- Please don't forget to Like and Mark Solution to the post that helped you. Thanks!
- Your Shopify Solution Specialist For further discussion contact: Email ID- Liqud_3xPert_SJ OR Whatsapp
- Buy a Coffee for me to get more frequently help 🙂
- Hire Me to unlock the full potential of your e-commerce store Now 🙂
Thibault4
New Member
6 0 0

Hello Antoine. I have the same exact problem as you had. I beg you to tell me how u fixed it please ..

Antoine99
Visitor
3 0 0

Hi Thibault, i don’t remember well but i modified cookies parameters to collect cookies from everyone even without acceptation, and maybe you can also check if your product catalog is well connected to your facebook ads application.