Will Shopify implement native Google Analytics 4 integration?

AlexD11
Tourist
8 0 2

I don't talk about 3rd party workarounds using Google Tag Manager or directly installing tags on the website, I mean specifically native integration like how it works with old Google Analytics at the moment with E-commerce settings without coding and installing additional scripts/apps/etc.

Replies 5 (5)
Victor
Shopify Staff
1148 104 260

Hi @AlexD11,

 

Thank you for getting in touch and asking your question. At this time, Shopify does not directly support Google Analytics 4 (GA4) and continues to support Universal Analytics (UA) properties, which can still be generated in Google Analytics. 

 

Shopify may well opt to support the update in future but we do not have any clear time frame on when this may be that I can share. For now merchants are encouraged to keep using UA properties, but there are apps such as Elevar Tag Manager which offers conversion tracking for GA4 that can be used while direct GA4 integration is not available through the Shopify admin.

 

I understand that allowing for full GA4 support is important for you and your business, and I will be sure to log your feedback with our development team.

Victor | Social Care @ Shopify 
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AlexD11
Tourist
8 0 2

I understand that allowing for full GA4 support is important for you and your business, and I will be sure to log your feedback with our development team.

Thank you for your reply Victor, what is more important that GA4 support will be essential for all Shopify users who use Google Analytics/Google Ads where it's extremely important to use all modern features. Since Google will promote GA4 as a full upgrade and replacement for outdated UA properties with lack of new features

EmmanuelFlossie
Shopify Partner
1220 65 287

Currently, GA4 is not geared towards eCommerce, it has no eCommerce features like Google Analytics Universal (GA3) has.

 

So even if you install GA4, you still need to use GA3 for all eCommerce related data.

 

However, for my clients I install it using Google Tag Manager. It might be worth you installing it as an addition to GA3 too.

I'm a Google Shopping Specialist and a Google Ads Diamond Product Expert (Only 9 Google Ads Diamond Experts in the world!), also I'm a Google Premier Partner
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EmmanuelFlossie
Shopify Partner
1220 65 287

Great article, as it references, it's still in its infancy.

I'm a Google Shopping Specialist and a Google Ads Diamond Product Expert (Only 9 Google Ads Diamond Experts in the world!), also I'm a Google Premier Partner
. Need Premium Data Feed Management Support? Get in touch.