Zero Sales

[CryinCreek]

I moved to Shopify from Etsy a few months ago and I'm not getting any sales at all. I'm extremely frustrated.  I'm using Google Analytics, the professional Shopify plan, SEO Doctor for optimization, Just Reviews, and I'm using Push Owl for email campaigns. I've put a lot of work into this site (I'm a complete novice in web site operation) and I'm paying almost $200/month for Shopify and the apps. I don't know what else to do. Can anyone give me some advice (that I can understand)?  Thank you.

https://cryincreek.com/

[DRD-Ecommerce]

Hey There! A lack of sales on your Shopify store could be caused by many things - but the two main ones would be lack of qualified traffic or onsite conversion/user experience problems. I'm assuming you have some traffic since you've been in business for a long time and came from another marketplace with an email list. So I'm leaning toward a conversion/user experience problem.

After a quick review of your site, it looks like there are definitely some easy wins you could pursue. One that jumps out is your navigation and product collection structure/organization. Making your site more intuitive to navigate, compare products, add to cart and checkout can help a lot. There are several other best practices and quick wins you could do too - probably best for a 1:1 discussion. I also have a free resource on my site that explains these issues in more detail. 

If your traffic is lagging, I think there is some real opportunity there as well. Your farm niche is really well defined. That sets you up for some unique marketing opportunities. Several ideas and strategies come to mind (probably better to discuss separately). But two quick examples are:

1. You could give Shopify Collabs a try and partner with influencers in your niche. 
2. You could develop a niche content strategy and use content marketing to grow your traffic. 

Wishing you the very best with your new store and feel free to reach out if you'd like to discuss further. Cheers!

[CryinCreek]

Andrew, thanks so much for responding to my Forums post. I would love to pick your brain a bit more.  I did sign up for Shopify Collabs and worked on my site a bit tonight, trying to make it simpler to understand/navigate.  I am seriously inept at web site design and configuration, so I'm learning as I go.  Unfortunately, Etsy made it too simple for me.

I'd appreciate assistance in getting this site off the ground and in front of more people.  My Google Analytics show very little traffic (to none at all), and after months of "trying to figure it out myself," I think I need professional help (maybe mentally too 😉 ). Thank you.

Kris

[PaulNewton]

Hi @CryinCreek 👋 This first step is getting experience through self awareness of just how big a cliché this is; everyone wants money and for their business to "just succeed" just because they built it.

Dig and categorize the HOARDES of others laments of "NO SALES"

This is about discipline,  not about motivation or feeling good ,  gained through the self awareness of seeing numerous others failings and false expectations that may be trapping you as well

https://community.shopify.com/c/forums/searchpage/tab/message?q=no%20sales&collapse_discussion=true 

Is the marketing strategy flawed, thewebsite hard to use or annoying, does the business model actually offer anything of value, is there even a market fit, etc etc etc.

Unless you have endless money to burn, it's not magic your paying for painful experience you don't have yet with no guarantee of that experience eventually culminating into success.

Most businesses fail, so expect to fail and learn to recover faster, anyone saying otherwise is probably selling you something so they can succeed.

Accept this self awareness that it is a bad idea to treat ecommerce like some guaranteed formula X Y Z != $$$ , if you just only knew what X secret was!! when there's an entire alphabet of variable experiences that have to be drawn from that can only be earned with time or money; or just plain dumb luck.

There is no satisfying solution to this problem, no magic bullet(s) that solves fundamentally flawed business assumptions , short of spending ALOT of money for someone else expertise to fix what could be very well be unfixable with zero guarantee of success.

Yet the forums are a graveyard of vague solutions to this cliché problem that can give a false sense of satisfaction just so a contributor can get an upvote,  or give the merchant a fleeting feeling of "doing something" while not actually fixing anything at all.

💣 So beware every "solution" for this type of problem because there will rarely ever be any actual follow-up/indicator of successful change from the merchant aside from an unmaintained website or closed store.

You just have to do the hard work in time and money on the business and yourself.

Dig Deeper ⛰⛏  https://community.shopify.com/c/forums/searchpage/tab/message?q=no%20sales&collapse_discussion=true 

[CryinCreek]

I appreciate your realistic advice, Paul. I'm not new, nor do I expect to have success overnight.  I've owned my brick-and-mortar business in the Midwest for 24 years and had a successful Etsy page for 14 years. I know a thing or two about the ups and downs of business.  The day after I exported my Etsy listings and imported them into Shopify to start my own web site, Etsy shut my shop down and banned me from ever selling on their platform again.

I'm simply wondering if I have things on my site configured wrong.  I know ZERO about designing and doing the technical work on a web site.  My Google Analytics appear to show I could be doing more to drive traffic.

Thank you.

Kris

[CryinCreek]

Thank you!