SEO first moves

[MarinaB]

What's the single most effective way to boost SEO on a website?

Is there something unique to Shopify for SEO, or will the boost work on any given platform?

[girlswhoweb]

Create a google my business account and get as many reviews from your customers as you can. If you can, get featured in the media (not fake blogs, actual publications with real audiences). No plugin necessary 🙂 Just hard work!