Abandoned cart & Abandoned checkout email automation

[Loop3]

I am looking to use both the abandoned cart and abandoned checkout automation. I am using the Shopify mail app for this and set up the automations through the marketing > automations tab on the Shopify website. I am using the default automations from fhopify for both and haven't changed any settings. I have the marketing email in the abandoned checkout flow going to "all customers" With this set up, is there a scenario where a customer would receive both emails? If so, how do I prevent this?

[hanji1]

To ensure your customers don't receive both the abandoned cart and checkout emails, you can set up conditions or filters in your automation settings. Check if there's an option to exclude customers who received the first email from the second automation. This way, each customer will only receive one reminder

[TJ_F]

As long as you are using the default steps that are provided in the templates, this will not happen, as they are designed to work together.

[Loop3]

So would putting an option to exclude customers who received the first email from the second automation, as  @hanji1  said,  not be necessary? In the flows it seems as if someone abandoned a cart, and then started another order and abandoned the checkout, there would nothing stopping them from receiving both emails.

[TJ_F]

The combination of conditions is designed to catch this scenario.  There's a check within the abandoned cart that looks at when the last abandonment email was sent, and this will include any of abandoned product browse, cart, or checkout.  So, if any one of the others is sent while in the wait steps etc, it won't send the email for that run.  I hope that's not too confusing!

[Loop3]

Gotcha! So should I place that same condition in the abandoned checkout flow as well? Because, since that flow sends after 10 hours a customer could potentiality receive an abandoned cart email after the 4 hours and then an abandoned checkout email after the 10 hours? I assume that exact scenario is rare but just want to cover all my bases.

[DongfangZ · Accepted solution]

Assuming a customer has added to cart, and abandons checkout in the same session, the customer would only receive the abandoned checkout email.

If a customer has added to cart, abandons the cart, and 4 hours later recieved an abandoned cart email, comes back and abandons a checkout, the abandoned checkout email will fire since we send the email that's furtherest down the funnel.

If you are hoping to not have the 2nd email fire in the above situation, you can add the same condition that checks if another abandoned cart email was sent in the abandoned checkout workflow

[Loop3]

Copy! Thank you!