Error at last step "send marketing email"

[Blackmont1]

Hi, just looking for some guidance on an error I keep receiving regarding my shopify flow automation regarding abandoned checkouts. It keeps getting to the last step and displaying this error which i am not sure how to interpret. Any help would be appreciated, thankyou 

"{"status":400,"response_body":"{\"message\":\"Flow action received with invalid properties. Customer does not accept marketing for customer id=6767858811195\"}","verb":"POST","url":"https://email.shopifyapps.com/flow/action","request_body":"{\"properties\":{\"delivery_target_id\":\"gid:\\/\\/shopify\\/Customer\\/6767858811195\",\"marketing_activity_id\":\"gid:\\/\\/shopify\\/MarketingActivity\\/153049268539\",\"abandonment_id\":\"gid:\\/\\/shopify\\/Abandonment\\/468455948603\"},\"shopify_domain\":\"tig-tickets.myshopify.com\",\"action_definition_id\":\"Shopify Email Automation Flow Action\",\"shop_id\":-1,\"action_run_id\":\"43cd65fcaf54732372665c8d558b56ac8b15a41f\"}"}"

[Morin0094]

Same problem here. Did you found something yet? 

[Morin0094]

Seems like the cusotmer need to subscribe to the marketing email when checkout to be able to receive it. Which sucks.

[paul_n]

Yes, the customers must be opted in to marketing emails for that message to send. The check for whether they have opted in is included in the templates provided for abandonment automations, so if you want to avoid the error, you can add the check back in. 

[Morin0094]

So there's no way at all to send a payment reminder email if the customer didn't check the box to receive email from marketing?

[paul_n]

Payment reminder is not a marketing email. There is a Send Payment Reminder action in Flow

[Blackmont1]

Is there a way to send the email even if they are not opted in? Otherwise it sort of defeats the purpose of abandoned cart email as most who have abandoned carts will not have opted in.

[Blackmont1]

Hang on Morin, I am trying to find a workaround and think I've got it. I'll check back in tomorrow with more details

Edit:nvm no luck 

[Morin0094]

Thanks for trying tho ^^ 

But yes, 99% of people won't subscribe so it's a bummer. But I guess it has to be compilant with all the laws and stuff

[ZaheedaT]

Please read my solution. It's not really about the customer subscribing, cause of course you have some that are subscribed. The issue is the automated email not sending to those who are subscribed. I fixed my errors

[TJ_F]

For Abandoned Checkout, you are able to change the settings in the email editor through the step in the marketing automation workflow (click on the Send marketing email action, then click View email, and Edit the To: line).

For the other emails, including Abandoned Cart (different then checkout), these are considered marketing emails, and therefore require marketing consent for privacy/legal reasons.

[Morin0094]

Oh well! Thanks for the tip! Also, is it me or I can't find the Send a cart recovery email button from the Orders / Abandoned checkouts / #xxxxxxxx page?

[TJ_F]

If you are using the new Abandoned Checkout Marketing Automation, the way to send the email manually has changed.  See here for more information.

[robraijmakers]

Unfortunately this is locked with an emoji behind the sender. "Shopify only sends emails to customers who are signed up for marketing emails"

[jeroenberg]

Same here. Which is strange because as far as i know Abandoned Checkout emails are not considered Marketing Emails but Transactional Emails (at least in Europe under GDPR/ePrivacy Directive). So it should be absolutely fine to send them.

I am guessing this is also why it was possible in the old way (Settings > Notifications) before this function was move to Marketing > Automations.

@TJ_F @paul_n Is there no way around this as it is hurting businesses now? Or am I missing something in my reasoning?

[TJ_F]

For Abandoned Checkout, you can change this setting, as I mentioned in my reply above.

For Abandoned Checkout, you are able to change the settings in the email editor through the step in the marketing automation workflow (click on the Send marketing email action, then click View email, and Edit the To: line).

For the other emails, including Abandoned Cart (different then checkout), these are considered marketing emails, and therefore require marketing consent for privacy/legal reasons.

Is this not working for you?

[jeroenberg]

Hi @TJ_F 

As Robraijmakers mentions above (and I reply to with "Same here"):

Unfortunately this is locked with an emoji behind the sender. "Shopify only sends emails to customers who are signed up for marketing emails"

See screenshot attached. How do we change this?

[TJ_F]

Did you click Edit from the top right?

[jeroenberg]

😱😱😱😱

I was expecting to be able to change it in the page where you also edit the content. Guess I wasn't looking good enough. Thanks!

[TJ_F]

No problem, let me know if you still have issues.

[robraijmakers]

But at the line To: its still displays a lock when in Edit mode... hopify only sends emails to customers who are signed up for marketing emails

Check screenshot

[TJ_F]

Your screenshot shows an Abandoned Cart template.  This only works for the Abandoned Checkout template.

Abandoned Cart is not the same as Abandoned Checkout...Cart is what is created before a customer gets to the Checkout, and requires marketing consent to send.

[robraijmakers]

My bad.. read all over this 20 times and couldn't figure it out. Hahah sometimes the easiest mistakes are the hardest to find.

[TJ_F]

It is definitely a bit confusing!  Let me know if you have any issues, but hopefully you can get it working the way you need.

[robraijmakers]

Actually, almost got an instant sale for the abandoned checkout after I switched it to all customers, thanks. The abandoned cart email wouldnt be send without opting in to marketing ofcourse, I mixed them up.

[cozmetica]

I can't change the To:Line in the abandoned checkout. It is locked out

[TJ_F]

In order to unlock the setting, you need to click the Edit button in the top right of the screen.

Once you've done that, the To: line should unlock, and you can change the selection.

[Ali_77]

Hi 

I have changed the to: line in email but it still shows an error and no email has been sent to the customer either (i checked in the customers tab). Is it possible to re run the automation to send the email or i have to do it manually. 

[paul_n]

You can't rerun this one yet. It's also possible this failed because the customer was not subscribed to marketing.

[TJ_F]

Are you able to see what the actual error is?

[cosan17]

Thank you so much for this reply...I've been looking for hours for a solution and there it was....hidden in the email "to:" field. Suggestion for your team: make these emails by default to all customers

Thanks!

[PixiePawsPets]

I am using Email and it states on the "to: line" is locked to email subscribers only. Ironically my best friend is a email subscriber and it wouldn't email to her either. why?

[mapsia]

This is because of the "new" way requiring consent to sending marketing emails.

The "legacy" way didn't use to require this.

I think Shopify is just playing it safe with this one whilst we are losing potential sales. 😔

[TJ_F]

For abandoned checkout specifically, nothing has changed between the new automation, and the "legacy" ones in terms of this setting, it's just done from different places now. 

In both cases you have the option of sending to all customers, or only those subscribed.

[mapsia]

Thank you for the insight, however I'm saying what I've noticed.

Never had the old abandoned checkout erroring on me with this error.

So obviously something has changed.

[TJ_F]

If this is still happening, I'd really love to help get it fixed for you.

Were you able to change the setting, and you're still seeing this?

[mapsia]

Hey TJ, I'm still seeing this.

I had a poke in the email app, notification settings , etc but didn't see anything that would fix it. What I ended up doing this morning is to default new customers to also be subscribers, which might be dodgy but I would have hoped is a workaround to this issue.

We have to manually send the abandonment emails at the moment which is pretty frustrating.

However, this only appeared since we're using the new automation and for people that haven't subscribed to the newsletter.

With the legacy way, it'd just work regardless the subscription setting.

[TJ_F]

Would you be able to provide a screenshot of the workflow, and the email setup in the Send marketing email action step?

You can also privately message me if that's easier.

[mapsia]

Here's the workflow, tried to move the blocks around so that they fit in the screen... 😅

And this is the email setup...

[TJ_F]

Thanks for sending this. 

So in the email editor (if you were to click Edit email) from your second screenshot), if you then click Edit, do you see the option to change the To: line to All customers?

Doing this tells Shopify Email to send to customers even if they're not subscribed.  This feature, as noted, is only available for Abandoned Checkout.

[mapsia]

😮

This is it! (hopefully)

Thank you so much for tracking this down for me 🙏

[JoeZ1]

My email editor does not give me this option, is there another way to change it?

[TJ_F]

This option is only available for the abandoned checkout automation.

[JoeZ1]

I understand that, that is what this templet started as, I may have found a fix but I am not sure yet. time will tell. I will edit if it is fixed. 

[Taniya1]

I am getting the same error also the manual sent option which was displayed before on abandoned checkout page is gone now 

[Taniya1]

is there any way to fix it 

[mapsia]

https://community.shopify.com/c/shopify-flow-app/error-at-last-step-quot-send-marketing-email-quot/m...

Try selecting "Customers subscribed to email marketing"

[TJ_F]

You can still send an email manually, it's just done differently now.

See here for more info.

[ZaheedaT]

I have found the solution. 

After clicking around I saw what caused this is the Email Template (Design) not being SAVED or having Errors like a Product previously chosen is no longer active.

Here is how it looked on my page , click on the Email Template/Design, open it , click edit, edit the email and make sure all the sections of the email are active and have no errors - then save

After that, just go back and you'll see there will be no more errors

[CarmineT]

I wondering then what is the purpose of this checkbox if I am getting same error even the customer decided to receive communications.

Then if this checkbox is completely useless, how one can ask a customer when leaving the email to opt-in.

This would vanish any marketing emails.

The funny thing is this does not happens if the Type of abandoned is BROWSE with same exact workflow except

that check.

To me seems an issue in new Abandoned check