How can I manually test marketing automation effectiveness?

How can I manually test marketing automation effectiveness?

CarmineT
Shopify Partner
88 2 28

I recentely start to create or adapt existing marketing automation and I find them great(it remind me my time at uni when I was automating stuff with Matlab but that's another "life").

 

Unfortunately for what I see so far, there is a lack of:

 

- possibility to run them manually

- testing those automation if they do actually do what suppose to "automate"

 

Any experience on this 2 points?

Replies 2 (2)

paul_n
Shopify Staff
1368 153 321

Hi, yeah testing can be difficult for marketing automation. You might be able to test, but it depends on the trigger you are using...what is an example you want to test?

Paul_N | Flow Product Manager @ Shopify
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CarmineT
Shopify Partner
88 2 28

For example my custom abandoned cart and checkout stoppend to run after a couple time I did created them.