How to automate reminder emails for customers not ordering in 45 days?

popchew88
Visitor
2 0 0

Hi! I'm trying to create a flow that will trigger a campaign: from a customer's last order, if they have not placed an order in 45 days, they are to receive an email reminding them to reorder.

 

Right now, my flow is as follows: Screenshot 2023-04-28 at 10.53.49 AM.png

 

It's almost there, but I'm not sure how to make it conditional to ONLY email if they HAVEN'T placed an order within those 5 weeks. Not sure what the "Check if" conditional should be.

 

Thank you so much!!

Replies 6 (6)

paul_n
Shopify Staff
1010 133 240

Look at the "winback" example in the Marketing Automation templates. It has a condition to use.

Paul_N | Flow Product Manager @ Shopify
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jmstrick
Excursionist
24 0 6

How do I make the winback flow automatically loop back to the beginning if the customer doesn't place an order after the wait period and email is sent?

paul_n
Shopify Staff
1010 133 240

You can't do it that way...and that would be building an infinite loop that could spam the customer forever. 

 

I think you can just add the same steps again in sequence. Just note that the max wait duration in a marketing automation is 90 days.

Paul_N | Flow Product Manager @ Shopify
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jmstrick
Excursionist
24 0 6

So, when a customer makes a purchase do they automatically exit the flow and then start back at the beginning?

 

paul_n
Shopify Staff
1010 133 240

No the workflow ends when all the steps are completed. If you check for a purchase and there isn't any new purchases, and the next step is blank, then it will stop. 

Paul_N | Flow Product Manager @ Shopify
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jmstrick
Excursionist
24 0 6

I'm using the Winback Customer flow template.  If the circled step below does find that the customer has made a purchase what happens next?  (Does the customer start back at the beginning of the flow automatically?  Do I need to add an action coming off the "otherwise" connector?  etc.)

jmstrick_0-1692913677403.png