Suggestions for Flows that can be used for cross-selling and upselling

[Beck135]

Hi, community!

I’m looking for suggestions on creating flows for upselling and cross-selling, beyond the usual abandoned cart and abandoned checkout flows. I’m not very knowledgeable in this area, so I’d really appreciate it if you could also include the conditions or variables I should use in your suggestions. Thank you so much in advance!

[RPiii]

Interesting question! There are a number of up-sell and cross-sell opportunities where you could evaluate which products were part of a recent order, evaluate if they meet certain criteria, and then suggest complementary products and/or discounts via a marketing email. As a hypothetical example, if you sell a new bicycle but the order didn't include any accessories then you could send a marketing email promoting bells, seats, baskets, and whatnot. This could be accomplished by starting with an Order created trigger, creating a condition to evaluate the line items in the order (eg, for certain product tags) and then send marketing email that references a collection of accessories.

[Beck135]

Thanks! That sounds like something I could use. Could you please provide a screenshot of how that flow would look?
Also, what variable should I include in the email to refference the suggested collection? Thanks a lot for your help

[RPiii]

That all really depends on how your shop is configured, what collections you have, how you want to structure the email, etc.

I've attached an image of a purely hypothetical example that checks newly created orders for line items that have "bicycle" but not "helmet" in in the product titles and then sends a marketing email with a discount code for a helmet.

 

[Beck135]

Thank you very much for the screenshot!
Can you please also tell me if this can also be done with tags somehow, instead of product title?

[RPiii]

Yup, the condition could be configured to use order tags, customer tags, or product tags as well. You should be able to find the relevant paths by using the variable picker within the Flow UI.