Facebook Pixel - Conversion Tracking Help!

Facebook Pixel - Conversion Tracking Help!

zbolton
New Member
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I am trying to add purchase conversions when a customer gets to the order confirmation screen to feed to my Facebook pixels.

 

I am very incompetent when it comes to this - but I found this FB article calling out the script to put on the confirmation page. 

https://developers.facebook.com/docs/meta-pixel/implementation/conversion-tracking

 

<body>
...
<script>
fbq('track', 'Purchase', {currency: "USD", value: 30.00});
</script>
...
</body>

 

I assume I change value to 0.00 from 30.00  - but I continue to get errors.

First error reads: Expected an identifier and instead say '<'.

Second error reads: Expected an identifier and instead saw '...'.   Unrecoverable syntax error (66% scanned)

 

Just trying to track conversions and really could use some support! Pixels are installed everywhere else on the site and working properly.. just can't figure this out.

 

Thanks in advance!  

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