Facebook Pixel isn't firing in the checkout

davidebonatti
Visitor
1 0 0

hi, my Facebook pixel during the checkout phase turns off and does not track anything (therefore it does not track either the "initiate checkout" or "purchase" event). In this phase it turns out to be just turned off, it doesn't even track the pageview. What could it be? Any errors in the code?
I leave you the link to the site:
https://www.zailo.it/

Replies 2 (2)

Leandro_g
Tourist
7 0 2

Hi, I'm seeing the initiate checkout event, are you using any ad blocker?

Best,

 

GregBudyanskiy
Visitor
1 0 0

Hi.

We have the same problem, and have had it for about 2 months now.
Both in tracking conversions in Facebook and google analytics.
Talked to ad sources and analytics chats, as well as shopify.
Unfortunately, as usual, no one helped.

By trial and error, we were able to solve the problem.

I advise you to connect Facebook pixel as follows.

1. Directly put the code in the code of your site.
It is located on the page: online store → edit code → themes.liquid.
In the head put the code.


2. Put the purchase event tracking script here:
Setting → checkouts → Additional scripts


The script looks like this:

<script>
fbq('track', 'Purchase');
</script>


After that we have a complete picture inside the Facebook advertising cabinet from View Content to Purchase.

Now we are testing something similar with passing conversion value and number of transactions to Google Analytics, so that Google ads cabinet also works and learns.

If there are any questions, I will leave my site. There are my social networks, write - I will be glad to help.


Gregory Budyanskiy
gregory-budyanskiy.space