seaching for advise on how to create a professional and unigue biography for my online store?

[KynecticJedi]

I'm looking for advice for my Shopify online store.  I would like to know all the proper steps from beginning to end.

[Rick · Accepted solution]

Hi @KynecticJedi 

I can see you are looking for advice on creating a professional & unique biography for your Shopify store. This kind of information would usually be included in an 'About Us' page on your store - do you already have an about us page that you would like me to take a look at and give some feedback on?

Having an about us page is very beneficial, as it can tell more of a story about your business. Telling your story is important because it will keep customers coming back to your brand. It helps to create loyalty with your customers, and also encourages sales which helps to improve your conversion rate.

We actually have a full guide on how to write an effective about us page here that I would encourage you to check out. It explains what about us pages are, and the purpose behind them. It also includes many examples of well written pages that you can use as inspiration for your own. As well as this we have a Shopify Learn course that includes a section on how to create your about us page.

I also have a few extra tips for you to consider when writing an about us page:

• Include information about your brand, and what your core values are. It helps to be honest about what matters to you besides simply making money.
• Focus on things that are relevant to your customers, and that you feel matters to them. 
• Consider adding photos or videos to create a design that is engaging to your customers, or that communicates your products and branding. 
• Use this page as a selling tool by including links to some of your popular products or products that define you as a business.
• If you have a lot of content you wish to cover, you could consider adding more than one page, for example you could have 'Our Mission' which explains about your core values, and 'Our Team' which is dedicated to your staff and who you are. 
• Make sure to link your about us page in your store navigation. The Main Menu is a popular location for this page, and that is were I would recommend you place it.