Add translatable text in a template?

[kristobar]

I have a custom added link in the product information page, however it's "hardcoded" in...how do I add it so that I can add a translation for different languages?

<a href="/products/XYZ" title="XYZ">Order 'XYZ' separately</a></span></div>

I'd like to replace the "Order 'XYZ' separately" section

Thank you!