How can I improve my website's loading speed?

New Member
4 0 0


My site speed is very low but could do with some advice on how to improve.

Any advice welcome! 



Replies 5 (5)

Shopify Partner
3879 839 963

Hi @LauraBuckley 


There are a lot of factors that impact your store speed and make it slower than normal. You could take a look at this document provided by Shopify to learn more about it.


The advice is: 

  • If you use a free theme from Shopify, then Shopify support might be able to assist you with basic performance improvements.
  • If you use a third-party theme and need assistance, then you must contact your theme developer or hire a Shopify expert.

Another way you could try is to consider using third-party apps such as SEO: Image Optimizer Page Speed which will assist you to improve your site speed and a free plan are available.


I hope this helps.

All the best.


Shopify Partner
569 87 109

@LauraBuckley  hello i  have checked your store on google page speed insight




Try to fix the following issues as page speed insight suggests


Reduce unused JavaScript

Reduce unused CSS

Minify CSS

Minify JavaScript

Avoid serving legacy JavaScript to modern browsers

Eliminate render-blocking resources

Ensure text remains visible during webfont load

Reduce the impact of third-party code 


Here some resources you can follow


If you have any question feel free to ask me Thanks.

▶️ If you need more help with your Shopify store
Speed Optimization | Theme Customization ? ☎️ WhatsApp ✉️Email Skype:

Shopify Partner
15895 2377 3082

@LauraBuckley ,

Welcome to the Shopify Community...

3rd party apps & codes which take time to load and their size . They decrease the speed.


Need to work on following points 

  • Theme Upgrade if there is a scope and upgraded theme available
  • Reduce JS Payload.
  • Use Critical CSS .
  • Reduce Large Image Sizes
  • Compress Images
  • Limit Third Party JavaScript & Shopify Apps
  • Preload Web Fonts. 
  • I would suggest limiting to one and using a standard web font.

We will recommend that Shopify users switch to Dawn and take advantage of the better site speed performance score and take advantage of the new features available in Shopify 2.0. If you don't have technical knowledge, then we will surely help with the Shopify 2.0 migration.


See where exactly google speed index tools want you to target your code to optimize the site .

By fixing these issues, your website speed score can definitely improve.


If you are curious about growing your brand and making more sales in your online retail business,

You can get a start and upgrade from version 1.0 to 2.0, but you will need the assistance of an expert Shopify developer.

Explore your requirements and any of our experts will connect you for further discussion.


And we will provide an assured guarantee plan for the website speed optimization.

For more details please check the link below.

If anything is missed out or unclear then don't hesitate to ask.


Email us or Connect with us on Skype

Have a nice day !

Get pass your Store Core Web Vital Free Speed Optimization Audit, Chat on WhatsApp | Skype : oscprofessionals-87 | Email: | Hire us | Guaranteed Site Speed Optimization | Website Free Audit | Shopify Theme Customization | Build Shopify Private App | Shopify SEO | Digital Marketing | Oscp Upsell & Cross sell App : Free | Oscp Sales & Volume Discount App : Free | Custom Pricing Wholesale App : Free

Shopify Partner
53 2 5

Hello @LauraBuckley 
Hope you are doing well !!

As per our analysis, we checked your website speed and that is very poor in respect to audience reach, your current store speed for mobile is 22 and for desktop is 40 is considered very poor.

As per now trends, the audiences are coming through the mobile is in high numbers instead of desktop. So the more your speed, the more your audience's reach is.

Following things would be done to optimize your store speed: -
1. Full speed optimization Audit.
2. Check and fix all halting Java scripts if any.
3. Check and remove apps' obsolete code if any.
4. Check and optimize all website assets (images, CSS, JS, etc.)
5. Images optimization & compression.
6. Optimize the video section to an optimized version if any.
7. Apply Lazy loading per section wherever required.
8. Check and defer scripts wherever required.
9. Improve liquid rendering time.
10. Improve Largest Contentful Paint LCP [Web Vitals] as per Gtmetrix.
11. Improve Cumulative Layout Shift [Web Vitals] as per Gtmetrix.
12. Improve TBT - Total blocking time as per GTmetrix.
13. Improve FID - First Input delay
14. Pre Load critical assets.
15. Handle third-party script [ app ].
16. Font loading.
17. Compress js and CSS files.
18. Apply CDN where required.
19. Lazyload images and iframes.
20. Remove unused JavaScript from the theme.
21. Preload assets where required.
22. Optimize videos and Gif
23. Improve overall page loading time
24. Implement AMP pages if required.
25. Improver overall core web vitals score based on lighthouse policy.


These are the points that affect your store speed and this will be achieved by a good developer.


Thanks and regards

Adarsh Tripathi

Adarsh Tripathi

Shopify Expert
695 52 135

Hi @LauraBuckley 


I am Alex From MS Web Designer (Top Rated Shopify Certified Experts and eCommerce Consultant from Singapore ) I helped 1000+ Shopify Store owners to Optimize their website loading speed for both mobile and desktop and increase their conversion rate.

Here are some proven steps that will improve your website speed dramatically for both mobile and desktop.

  • Select a light Weight Shopify Theme ( OS 2.0 Compatible
  • Remove all Unwanted Shopify App ( That you have installed, but not using)
  • Minify Javascript, CSS 
  • Reduce the Large Image Size
  • Eliminating the halting problem in Javascript
  • Apply Lazy loading per section wherever required
  • Replace Gifs with the Static Images
  • Resize Products images using Shopify App ( for Bulk )
  • Check Page Speed by Google page Insight and GTmetrix.

By fixing these issues, your website speed score can definitely improve
If you want a Free complete Website Optimization Audit Report ( All the Actionable steps for your store ), let me know 


If you have any concerns feel free to ask me!

Good Luck!