My website is built on Shopify using the Ella theme, but the speed of the website is very slow, and the page load times are excessively long. Is there any solution to increase the speed?
This is Kate from PageFly - Landing Page Builder app. This is a big question. Based on my expertise, I would love to share with you some tips to do and improve your store speed and the conversion rate.
It’s weird that I could not use Google PageSpeed Insights, or GTMetrix to test your speed. Thus, I use the Google Lighthouse to check your performance. Here is your homepage performance on the mobile:
39 is quite low score and low performance. Please consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this. The loading time might come from loading style and layout, script evaluation, HTML, CSS,...
You should consider resizing the images also. This tool can show you exactly which image and its size to change and optimize. If you want to optimize your images to help your page loading speed faster, you can use some of the image optimization tools like: ImageOptim, Shopify Online Image Resizer, tinypng.com or imagecompressor.com. And If you have images that go with .PNG file, you can convert them to .JPG or .JPEG files
Optimize your images and delayed loading of off-screen images: Consider partially loading hidden and off-screen images after all your important resources have been loaded to reduce interaction time.
If you want to check it on Lighthouse too, click the right mouse > Inspect > Choose Lighthouse and run to Analyze it. You can do the same thing with other pages to test and improve it
Besides, you can nail conversions with a special offer landing page:
Here’s a summary of the checklist:
For all page designs, hope these tips and tricks can help you get more sales. Let me know if you have any questions.
Good luck and have a nice day! Cheers!
Please let me know if it works by giving it a Like or marking it as a solution!
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