Over the summer we switched to Google's GA4 for event tracking. After missing conversion events we switched to the Shopify Google Channel (GA4 + GTM).
Since this time (late June) we've seen a decline in conversion rates across the board.
Have others experienced this? Any suggested fixes?
Similarly for us, gtag (Google Tag Manager) is the biggest third party offender in terms of blocking execution (taking about half a second) as reported by PageSpeed.
I downloaded the theme to be sure and there's no reference in code.
We have no Custom Pixels.
We only set it up through the "Google & Youtube" Sales Channel.
It would seem there's not much that can be done other than contacting the app's developers to ask them to load in a non-blocking way.
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