I've launched my first site 1 month ago downloaded many apps for marketing used influencers and fb ads and targeted them right I had upto 13 add to carts I've driven more than 1000+ customer to my products no one passed even to the check out. CAN SOMEONE TELL ME AM RUNNING OUT OF MONEY is it the products saturated/bad or my website is bad please help!
My Site: Furryfiestafamily.com
Hey there, @Karim123!
That is a frustrating place to be, and I’m sorry. Let’s see what we can do to get you back on track.
If there’s an elephant in the room, it’s your first impression. This is what sets the stage for the rest of your customers’ experiences.
When I first came to your website, I was bombarded with popups for cookies, chat, newsletter subscription, and a last purchase popup that tells me someone has purchased something (but is covered up your rewards)
This is way too much. When someone lands on your site, they have no idea what you sell. Before they even get that first glance at your products, they are hit with one popup after another.
Think about it -
Now, let’s talk about the easy fixes:
On to your website
Tackle the main navigation
I’m a big stickler for functional navigation. Too many websites have navigation bars that just don’t work. In your case, you need to expand some areas (Shopping) and limit other areas (like Shipping & Track Order).
This is where collections really come into play. I would suggest Home | Shop all | For Dogs | For Cats | Contact us.
Use a heatmap, which shows you where people are clicking, to evaluate your main navigation now and then continue to evaluate it.
Follow the customer journey
Because you have several add to carts but no conversions, something is happening. Instead of guessing, it’s time to turn to the experts themselves - your customers. Use a session recording, which captures everything someone did on your site, to investigate what’s happening.
This is also where a better live chat option comes into play. If you have the ability to set up chat invites, which let YOU set up the triggers to launch an invite, you’ll be able to connect with visitors and customers at the right time.
I am not a fan that Add to Cart sends you into the cart itself. You’re forcing someone to checkout when they may not be ready. In addition, your cart is PACKED with too much information.
Eliminate the gimmicks
I know you’ve probably read 100 or so posts, tips and advice on ways to improve conversions. However, I’m seeing some gimmicks here that aren’t working. All of these are on product pages.
I understand that it’s hard to see conversions lost without knowing why. That being said, these methods aren’t the option. Instead, find out WHY someone left. I would suggest running a poll to ask, “What stopped you from checking out today?” to learn more.
Remember your audience
I see that your audience is primarily American, but there are several products that have metric measurements. Update that and add a size guide.
Optimize your homepage
Again, this is where collections would be helpful. I would highlight collections rather than jumping straight into the products. Use a heatmap to see where people click and how far they scroll. How do they move around the store? Do they use the products featured on your homepage?
Work on that footer
Eliminate the About Us paragraph and replace it with contact information. Other suggestions:
Get rid of the newsletter popup
I have to say it again. It’s popping up on every single page at least once. This is really killing the experience. I'm not saying that this is the reason why no one is checking out, but it is really killing the sales opportunities here.
The good news is that you have a lot of great opportunities here to really learn why people don’t check out and find ways to bring them back in. With visitor behavior, you can really dive into and diagnose issues facing customers. Lucky Orange has heatmaps, session recordings and more with a free trial (no credit card needed) and plans that start at US $10/month. We also have a free plan to help you get started.
I hope this helps! Good luck!
Cheers - Danny
Hello @LuckyDanny !
Listen those pop ups I just made today I had no pop ups or countdowns at all at the beginning (when I got 1000+ visitors) its just some customization I've been Putting lately as I was gone crazy and yes I have many apps tracks my customers and REALLY BIG NOTE THEY DON'T EVEN GO TO HOMEPAGE they only scroll through the specific product page only and when I saw them they see some variants of the product then they added to cart (and cart wasn't push them to check out I changed that today) when they add to cart they don't even check out and cart was completely simple has nothing on it literally and then they leave site I have no idea 25 add to cart then they leave Before the PROCEED TO CHECKOUT even.
Marketing, I use 11-15 ADSET DIFFERENT Intreset 3 ads each one so I test with 125$ daily plus I jave influencers so even if am bad at marketing I dont think all those audiences and people with all cat Intresets wasn't targeted well.
So is there anything you can tell me about the product page or the products themselves?
And why does that happen that they don't push it to check out when I had simple cart?
Should I disable that site and make one product store or that store is editable and could convert?
If you tell me through what I said and take an example the cat bed cushion ones as an example why 95% leave 5% ATC and they dont proceeed they dont even check the cart itself!
Is my products old/saturated all that questions coming in my mind before I disable that website to make new one so what you think best solution?
Thanks in advance!