Hi @blissbody88 Thank you for reaching out. I understand the urgency of resolving this issue with your Facebook ad campaign, especially given the high bounce rate and low average session duration you are experiencing. Here’s a breakdown of potential reasons and solutions:
- Page Speed: Although you mentioned the page loads immediately on different mobile phones, ensure it is consistently fast for all users. Tools like Google PageSpeed Insights can help analyze and provide suggestions.
- Mobile Optimization: Ensure that your landing page is fully optimized for mobile devices. Check for any elements that might not render well or could cause users to leave quickly.
- Relevance and Engagement: Ensure that the landing page content matches the ad's promise. Any disconnect here can lead to immediate bounces.
- Audience Relevance: Ensure that your ad targeting is precise. Sometimes, broad targeting can lead to clicks from users who aren’t genuinely interested in your product.
- Ad Content: Make sure your ad copy and visuals accurately represent what users will find on the landing page.
- UTM Parameters: Double-check your UTM parameters to ensure they are set up correctly and track the right metrics.
- Analytics Setup: Verify that your Google Analytics or any other tracking tools are correctly set up to capture accurate data.
Steps to Diagnose and Fix
- Use tools like Google PageSpeed Insights, GTmetrix, and Mobile-Friendly Test to ensure your page performs well.
- Review the content, layout, and overall user experience of the landing page.
- Review the demographics, interests, and behaviors you are targeting. Narrow down to more specific segments if necessary.
- Test different ad creatives and copies to see which ones perform better.
- Ensure your UTM parameters are correctly applied to your ad URLs.
- Review your Google Analytics setup to ensure it is tracking sessions and durations accurately.
How Shopify Coupon Discount on Cart App Helps?
Using the Coupon Discount on Cart app can provide an added incentive for visitors to stay and engage with your site. By displaying available discounts directly on the cart page, users are more likely to proceed with their purchases, reducing bounce rates. Clear and visible discounts can encourage users to add items to their cart and complete the purchase, improving your overall conversion rate. The app ensures that customers feel they are getting the best deal without searching for coupon codes, leading to a better shopping experience.
Please review these steps and let me know if you need further assistance. I’m here to help you troubleshoot and optimize your campaign to achieve the best results.
Best regards,
