2000 visitors in the last 7 days but no sales, only 3 visitors added items to their cart

[YangCui]

Hi , recently I started my shopify store, I been running ads on Facebook and snapchat. I been getting 2k visitors for the last 7 days , but no sales, I thought there was an issue with the payment system but I tried myself everything works fine can anyone take look at my page and give me some feedbacks thank you!!!                 https://trendysailor.com/          

[Lee-Strong-SEO]

Hi @YangCui, 

I've taken a look at your Shopify store, Trendy Sailor, and I have a few suggestions that might help improve your conversion rate.

Firstly, your product descriptions could use some enhancement. They are currently quite brief, and in the world of online sales, the product description is your sales pitch. It's important to not only provide the basic details but also to tell a story that resonates with your customers. Let them know who these products are perfect for and how they might fit into their lifestyle or solve a problem they have. Rich, engaging descriptions can make a big difference in converting visitors to buyers.

Regarding the layout of your product pages, there's room for improvement, especially when the descriptions are lengthy. The current layout doesn't display longer descriptions well, which might affect the user experience. Consider redesigning these pages for better readability and visual appeal. See the image I’ve attached for a clearer understanding of this issue.

Lastly, I noticed that your contact email address uses a Yahoo domain. While this is functional, it may not project the most professional image. A business email address that matches your domain name (like contact@trendysailor.com) can add a level of professionalism and trust to your store. This small change can significantly impact how potential customers perceive your brand.

Implementing these changes could help in turning your store's visitors into customers.

[PageFly-Kate]

Hi @YangCui , 

I'm Kate from PageFly page builder app. With 2000 visitors within 7 days, you have wonderful possibilities to earn great profit. All you need to do is improve conversions. 

Based on my experience in creating pages with CRO (conversion rate optimization), here are some suggestions that you might need to improve your store. 

1. At the beginning of your collection page, consider adding an introduction section with key messages, which can help you draw attention and boost conversions up to 39%. 

Before

After

2. You can put a power statement after the products for the ultimate conversion lift and customer clarity, such as your brand value or promotion copy. 

Before

After

3. You can consider showing some specific products instead of general images about the category. This will help customers quickly find what you have and whether it matches their need. 

Before 

After 

4. An important factor that helps you increase conversions is loading speed. Currently, your store takes quite long to load the main content on the mobile version (2.8s). You will need to:

• Eliminate render-blocking resources
• Reduce the impact of third-party code
• Does not use passive listeners to improve scrolling performance
• Set an explicit width and height on image elements to reduce layout shifts and improve CLS

I hope my advice can help you improve your store conversion and sales. 

Happy selling!

Kate -PageFly Team