3 months after launching site I still have no sales

[Theadder]

Hi everyone. I would love some feedback on my store. I designed everything myself, spent a couple hundred on Facebook ads. No sales. I wonder what I am doing wrong. Disregard the couple out of stock beds, I am fixing this now. Thanks in advance 

thechicpetboutique.com 

[PageFly-Kate]

Hi @Theadder,

This is Kate from PageFly - Shopify Landing Page Builder App. 

 I was just browsing your store and was super impressed by what you've built!

With my expertise in Conversion Rate Optimization, I brainstormed a few ideas to help you attract more awesome customers.

Here are some key areas we could focus on:

1. Add favicon to your store

By adding a favicon, your store gains a unique touch, making it easier for customers to recognize it

2. Adjust the top section

Currently, the header and announcement bar are taking up too much space. For greater clarity, you might think about relocating the 'Free shipping' notice to the first announcement in the second slide. Additionally, consider resizing the logo image to reduce the navigation area's size.

3. Modify the hero banner section

In the hero banner, customers can easily spot the '70% Sale' information, but the call-to-action button is hard to notice. You might consider relocating it below the content area and altering its color to make it stand out more.

Next, consider increasing the space between the hero banner and the content beneath it:

You can check this image for reference:

4. Avoid blank space on the page

Please review the spacing and think about adding two more collections or removing the 'Dog Travel' collection. You might use a 'Load More' button for this purpose:

5. Add image for the Our Mission section

Images can convey emotions and ideas quickly, making the mission more relatable and memorable to visitors. It also breaks up text-heavy sections, making the page more visually interesting and easier to navigate. Like this:

6. Prepare for Christmas promotion

Christmas is just around the corner, and with it comes a surge in customer spending. This presents a golden opportunity for businesses to boost their sales and reach new customers. To capitalize on this peak season, consider implementing these effective strategies by using page builder app:

Highlight your products as Ideal Gifts: 

• Create gift guides: Curate and categorize your products into gift guides based on interests, or budgets.
• Offer gift wrapping services: Make gifting easier for customers by providing gift wrapping services.
• Implement a countdown timer to instill a sense of urgency and drive quick buys.

These are some suggestions for improving the design.

And ... Merry Christmas!! I hope you have a wonderful holiday season filled with joy, laughter and success❤️.

Best regards,

Kate | PageFly Team

[Theadder]

Thank you so much for these great suggestions. Do you provide paid consultation on Facebook ads by chance? 

[PageFly-Kate]

Hi @Theadder ,

I'm just offering suggestions for you, I don't offer services. If you have any questions, I can help answer them within the scope of my knowledge.

Have a nice day.

Kate - PageFly Team

[Theadder]

Thank you so much. If you have any knowledge about Facebook ads , I am interested to know what an ideal budget would be to start , and at which point should I see sales ( or at which point would I know things are not working well ).. how much do people spend to start off , and what an ideal size is for a target audience in the US. Thank you so much 

[PageFly-Kate]

I don't have much knowledge about this, but here is some general information I can give you. The ideal budget for Facebook ads depends on several factors, including:

• Your business goals: Are you looking to generate brand awareness, drive website traffic, or increase sales?
• Your target audience: How large is your target audience? Are they located in a specific area?
• Your industry: Competition can vary greatly by industry, which can impact costs.
• Your ad format and creatives: Different ad formats and creatives can have different costs.

• Minimum: Facebook recommends a minimum daily budget of $1 per ad set for impression-based campaigns.

Hope it helps!

[Farizal]

Hi...can you help me with my store? I'm new and had just built my store for a week...If you feel free please visit my store https://pixelplazastore.myshopify.com/ and suggest for improvement...Thanks in advance!

[PageFly-Kate]

Hi @Farizal,

Congratulations on your store! Based on my experience with conversion rate optimization (CRO), I have some suggestions:

Homepage

1. Highlight the announcement bar

Currently, the announcement bar is difficult to focus on, but you can make it stand out more by changing the color of the text or the background.

2. Hero banner

It appears that the homepage is still under construction, as the hero banner currently displays the default theme content. Please update the banner to better reflect and highlight your product.

Like this:

3. Product list section

•  Add “Add to cart button” for all products on the list: This allows customers to easily add products to their cart in just one click, directly from the product list page. It simplifies the buying process by reducing the steps to checkout, resulting in quicker transactions.
• Highlighting the Sale badges: By making Sale badges more prominent, customers are more likely to notice and focus on discounted or special offer items. This can increase the perceived value of these deals and encourage more purchases, as customers often look for and are motivated by discounts.

Like this:

Product page

The product specifications on this page are quite lengthy, which can negatively impact the customer's experience. Consider rearranging this section and using a different layout to make it more user-friendly.

These suggestions are somewhat lengthy, but I hope that you have read them all. Best of luck with your business. Keep up the great work!

Kate - PageFly Team