4.000 sessions - 100 added to cart - 80 proceded checkout - 50 sales - What to do?

[Cillouettes]

Hi all,

I have recently launched my website www.cillouettes.com that are selling heatless hair curl band and hair accessories.

We have had a high amount of sessions and quite good of sales.

Do you have any feedback on how to optimize my store? - I know that a lot of my sessions is not from my key audience as i just launched via my network. 

Best regards,

Cecilie

[Addyz]

Hi @Cillouettes ,

I would suggest you to start using fb campaigns to get some traffic to your stores. At this time when the competition is top-notch it is becoming extremely difficult to get organic traffic on your store.

Try targeting lookalike of your past purchasers, this way you optimize campaign to find people with closest resemblance to people most likely to convert on your store. If you have significant abandoned cart, try retargeting campaigns. Most of sales for our clients comes in with this campaign. Try running prospecting campaigns for initial 30-45 days and once you have enough conversion start retargeting

Use this campaigns, we have seen our clients getting significant part of their sales by following below strategies:

• Cart abandoned campaigns - Show ads to people who have left cart abandoned on your store
• Best Seller Campaigns - Show people who visited your store in the last 30 days, a carousel ad of the best seller in your store. The data is refreshed on daily basis.
• Discounts/Sales Campaigns - Give discount coupons to your existing customers who might be interested in a product
• Prospecting Campaigns - Find new audience which are similar to people who have visited or purchased from your store.
• Social Media Base Campaigns- Target audience who engaged with your social media posts/ads.
• Cross-sell /Upsell Campaigns- Cross sell or upsell products to audience who have already made a purchase from your store

You can also try this app Addyz. Its an ad automation and optimisation platform. It comes with predefined campaign strategies for full funnel audience targeting. This can make a significant difference in your advertising and improve your conversion rates, even with a low ad spend.