6,500 website visits a month but only 63 sales, please critique my website

[TP_VA]

https://www.tonyaplans.com/

Hello my friends.  Please provide your opinion. 

• I plan to add videos to each listing but have not finished yet.

• I sell luxury items so the prices are not that cheap, but are cheaper than my competitors who sell similar items.  This may be why my conversions are low, but I still want your opinion on the website.  

• Traffic comes mostly from FB, IG and YT mostly.  Some organic, some with ads.

Thank you for your time!

[Shemsizedek]

How long have you been going? The site looks super wonderful and I think you are doing great since you are just starting, especially from the research I have done so far! 

[TP_VA]

Aww thank you.  I opened the site 2 years ago. 

[BON_Loyalty]

Hi @TP_VA,

I'm Tracy from BON Loyalty, the top-rated Shopify loyalty app.

First of all, I had a great experience exploring your website. Its UI design is beautiful and well-crafted, and everything looks quite polished. It seems like you've poured a lot of love and effort into building your store. I have some small suggestions for you, I hope that they may help you somehow:

1. Homepage:

- Banner Size: The current banner appears too large, requiring more than one scroll to view the next section. Adjust the height so that the entire banner fits in one scroll on most screens. This will improve the overall user experience and encourage visitors to explore more of the page.

- Sticky Banner: Make the banner sticky to ensure customers can easily navigate back to important sections without having to scroll up. A sticky header with navigation links or CTAs (Call-to-Actions) can enhance usability.

- Product List Title: Add a clear and engaging title to the product list such as "Top Picks" or "Featured Products" to attract attention and guide customers toward specific items.

- Product Alignment: Ensure the product name, price, and rating are well-aligned under each product image. This alignment will improve readability and create a more polished, professional look.

2. Product Listing Page

- Filters: Add filters like price range, product type, and popularity to make it easier for customers to find what they’re looking for. This can help improve the browsing experience and lead to higher conversion rates.

- Video Optimization: If you consider adding product videos, optimize them for fast loading speeds to avoid negatively impacting the overall page performance.

3. Product Detail Page

- More Images: Include additional images from different angles or images featuring models using the product. This helps customers visualize the product better and feel more confident in making a purchase.

4. Pricing
While your prices are lower than competitors, ensure that your value proposition (quality, unique features) is clear to justify the price. Highlight features like craftsmanship, durability, and unique designs that differentiate them from other alternatives. You can choose a tagline/value proposition for your store, that can highlights your products' value and unique selling points. I have some example for you:
- "Elevate Your Planning with Luxury and Style"
- "Plan Your Best Life with Elegance"
- "Where Premium Planners Meet Everyday Success"
- "Organize in Style, Achieve with Confidence"
- "Our premium leather planners and luxury inserts are crafted for the discerning professional. Offering elegance, durability, and functionality, TonyaPlans combines style with productivity, helping you stay organized while making a statement."
- "Luxury planning essentials without the luxury price tag. Experience the finest quality planners designed to inspire, at a price you can feel good about."
By using phrases that highlight the premium quality and competitive pricing, while also emphasizing the emotional and practical benefits of staying organized with style, this approach can resonate well with potential customers.

5. Marketing
- Email Campaigns: Implement a strong email follow-up series for abandoned carts and post-purchase, offering incentives or highlighting features of the product they viewed.
- Retargeting Ads: Focus on retargeting users who visited but didn’t purchase, offering a subtle reminder or incentive, such as free shipping or a time-limited discount.

I hope these changes could help your to increase conversion rates. Good luck!

If you find these suggestions helpful for you, please let me know by giving BON Loyalty  a 'LIKE' or marking it as a 'SOLUTION'. 😊

Best regards,

Tracy

[TP_VA]

Wow Tracy.  These suggestions were extremely helpful.  I have already began implementing them.  I will also make sure to check out your Loyalty app.  

[TP_VA]

Hi.  How much would it cost for you to make these changes for me?

[Bundler-Manuel]

Hello friend @TP_VA I think your store is very well designed and arranged. I’d suggest firstly that the “buy 3 vellums and get 1 free” offer is made a bit more visible and placed in more strategic areas than just the top of the homepage. This applies to the discount code as well. 
I wish you the best of luck!

[TP_VA]

Thank you for the suggestion. I will work on that!

[ReturnPrime]

Hello @TP_VA 

Please find my observations below, that might help improve CRO and provide better user experience -

1. Leverage Stock Scarcity:

Create a sense of urgency and encourage immediate purchases by displaying the exact number of items remaining in stock instead of a generic "a few items" message.

2. Prioritize Page Speed:

Optimizing page speed is crucial for a positive customer experience. Your current mobile and desktop page speeds of 34 and 74 respectively indicate room for improvement. I recommend using Google PageSpeed Insights to identify and address performance bottlenecks.

3. Homepage:

- Banner Size: The current banner appears too large, requiring more than one scroll to view the next section. Adjust the height so that the entire banner fits in one scroll on most screens. This will improve the overall user experience and encourage visitors to explore more of the page.

- Sticky Banner: Make the banner sticky to ensure customers can easily navigate back to important sections without having to scroll up. A sticky header with navigation links or CTAs (Call-to-Actions) can enhance usability.

4. Product Listing Page:

- Filters: Add filters like price range, product type, and popularity to make it easier for customers to find what they’re looking for. This can help improve the browsing experience and lead to higher conversion rates.

- Video Optimization: If you consider adding product videos, optimize them for fast loading speeds to avoid negatively impacting the overall page performance.

Hope these recommendations will be helpful.

Regards,
Sanjay Sarkar
Return Prime 

[TP_VA]

Thank you.  These recommendations are helpful.

[TP_VA]

Hey.  How much would it cost for you to make these changes for me?

[BrunoDL]

You're traffic clearly come from mobile so I would focus on that.

With that said, I've notice that you don't have a title on your homepage or a call to action button. People don't know your brand.

Do you sell the notebook cover or the notebook, or both ?

When you add a new section is important to make a title. If your user guess, they have to make a conscious effort. This alone will make some people leave your store.

There room for other improvement on your product page, collection page and menu for sure.

Let me know if you'd like to know more