80 visits and NO add to carts? Can someone review my product page/website?

[goldengooseeeee]

Hi, like the title says I'm wondering why nobody's adding my product to their cart. I've been running a Tiktok ad on this one product since earlier today and 81 people have clicked out of 1,000 impressions. However, nobody has even added to CART, much less purchased. Why would people click on the ad and then not attempt to purchase? Is my price maybe too high?

Any feedback would be very welcome.

The link lands on my product page, but if you could review my homepage too that would be so appreciated.

www.upscalemarketco.com 

Also, does my website look legitimate enough?

[goldengooseeeee]

I have an email signup form at the bottom of each page. Also, I'm glad to hear that my site seems trustworthy. I guess it might be the way I'm targeting my ads. 

[Nakli]

Hello, Good store but I don't think I can trust the product with the info provided on the store. You should also add a brand name(*your reg. brand maybe; whitelabel) to the product name instead of just 'mini projector' and add more pictures and videos showcasing the product quality and unboxing with setup. That will surely build trust among the visitors.

Wish you the best.

[PageFly-Victor]

Hi @goldengooseeeee, 

This is Victor from PageFly - Shopify Page Builder App. After looking into your store, I have some comments below and hope that you can consider them to improve your site.

HOMEPAGE

1. Make a sticky header

A sticky header allows customers to quickly access the navigation, search, and utility-navigation elements whenever they scroll up or down on the page.

2. Add testimonial - customer reviews

When you go live and have sales, you can add Testimonials. Customer reviews are proof of your product quality. This section will help you build customers' trust. You can show rating stars for each product or you can add customer reviews with both texts and photos to increase the legislation, like this:

3. Add a section about your brand story

A brand story improves customer understanding of your company and gives your store a more polished appearance. When you present your brand story, it's also an excellent approach to introduce yourself to the buyer, explain what you sell, and create an emotional connection with the customers.

4. Showcase your Instagram or other social profiles

As usual, social media is one of the effective ways to get more traffic and make a good connection with your customers. Display social media such as Instagram and constantly update the feed.

PRODUCT PAGE

1. Style Product Price to Be Highly Visible

Without a clear price, users cannot evaluate a critical aspect of the product. You should place the product price in the “Buy” section and increase its visibility by using a large font size (similar in size to the product headline), bold text style, or eye-catching color.

2. Always Provide 3-5 Images of Products from Multiple Angles

Users need to gain a comprehensive visual understanding of a product in order to make a purchase decision, and straight-on shots of the product rarely fulfill this requirement. So, you should provide 3–5 images of products from multiple different angles. For example:

Hope my suggestions will help you improve your store and increase sales.

Warmest regards,

Victor | PageFly Team

[SAN_MSWEB]

Hi @goldengooseeeee!

I hope you are doing good and welcome to the Shopify Community!

This is MS Web Designer (Top Rated Shopify Certified Experts and eCommerce Consultant from Singapore).

Thank you for sharing your store URL as this allowed me to go through your website. You have a beautiful store!

Mentioning a few pointers that I think will be useful:

- Website needs a better favicon

- Product page doesn't have reviews. This also build trust on your website.

- No Social Media Icons on Home Page? This helps bring in more traffic to your store.

- Consider using the 'Coupon Discount on Cart' App from the Shopify App store for all your discounting needs. This App shows all available discounts to the customer right at Cart Page in popup mode. Thus boosting sales.

- Speed Optimization is recommended for your website as its scoring 77 on mobiles and 97 on desktops. A fast website scores 90+. This affects your search engine ranking. Even though your desktop speed is perfect, remember that most customers use mobiles to surf for purchases.

As for Sales:

- Make sure you are advertising to your target audience (People who might actually be interested in purchasing the items you sell).

- Are customers abandoning their cart? (Adding items to cart and then leaving the store)

- Are your products priced competitively?

- Make use of micro-influencers for now if possible as they can increase your brand awareness. And will be affordable for you.

 

That's about all I could notice from a glance at your store.

Feel free to contact us if you have any questions or want a free website audit! Email address mentioned below.
We'd love to assist you in any way possible!

Best of luck and Regards!

MS Web Designer

Shopify Experts.

[QuickCEP-]

Hi @goldengooseeeee ,

This is QuickCEP, an automated and refined marketing software that can help you boost sales.

Navigation bar

The navigation bar is an important element of website and app design, as it helps users find their way around the site or app and access the information and features they need. A well-designed navigation bar can improve the user experience and make it easier for users to find what they are looking for.

As the picture listed below, there is too much information on the navigation bar, which will decrease the visitors’ browsing experience, it’s recommended that add ‘Category’ or ‘Products’ on the navigation bar and put all this classification in the drop-down list.

Banner

The purpose of a banner is to attract the attention of website or app visitors and encourage them to click on the banner and learn more about the product, service, event, or message being promoted. Banners can be a powerful marketing tool for businesses and organizations, as they allow them to reach a large audience and promote their products or services in a visually appealing way.

Banner could also be a useful tool to provide your customers an immersive atmosphere. The picture you choose is not clear enough (the resolution is not high enough), More refined and high quality pictures could bring your customers trust and leave them a good impression. I strongly recommend you to change the picture on the banner here.

Traffic

I’ve noticed that you had some issue about gaining traffic, 1000 visitors are not good enough for an online store, I hope the methods below could give you some inspirations.

• Searching Engine Optimize. Make sure your website is optimized for search engines by using relevant keywords, creating high-quality content, and using other best practices. This will help improve your search engine rankings and make it easier for people to find your site.

• Use social media and other online platforms. Use social media and other online platforms, such as forums, blogs, and review sites, to promote your store and drive traffic to your site. Post your product information on social media, give your visitors a better understanding of your products and convert them from visitors to customers. Also, relevant blogs could bring you the reputation of your industry and help to build trust in your customers.

conversion

You also should pay attention to the process of conversion once you gain the traffic from other platforms. There are also many ways to improve customer conversion. Adding pop-up windows and customer service functions on the website can effectively boost conversion, especially the pop-up windows. Add discount information in the pop-ups to attract your customers to leave their emails effectively. For example: there will be a 20% discount on the first order. The example will be shown as the gif below.

This is the advice that I could provide based on the information on your website. Hope the answer could help you out. If you find it helpful, please give us a Like and Accept solution.

Best Regards,

QuickCEP