a lot of traffic from facebook ads but no one is adding to cart

[Niki18]

hey! i'm relatively new to shopify and recently started to run ads on facebook and instagram, got over 1500 sessions and only 2 people added to cart:( would really appreciate it if someone could take a look at my store and on my camera page and tell me how I can do better!

product page is- click here to see my product page  

[LuffyOnePiece]

Hi @Niki18 ,

I hope you are doing good and welcome to the Shopify Community!

Thank you for sharing your store URL. This allowed me to go through your site.

You have a beautiful website. I believe a few adjustments may be required to make it more professional and appealing to customers.

1. Highlight the product description such as Package Includes and OUR GUARANTEE
2. Add authentic reviews app such as shopper approved, Trustpilot etc.
3. Make the color swatch instead on the option selection
4. Add sticky add to cart

Speed optimization is required to increase sales and traffic. Also, if your speed is not good, your website ranking will definitely fall. 

I hope this helped!

Please feel free to contact us for any further help that you might require.

Best regards,

Sandeep

[Niki18]

Thank you for your help! 

just a couple more questions

2. I can't find the shopper approved app and the Trustpilot has really bad reviews, is there more apps you know?

3. could you elaborate on that? I'm not sure I understand

[LuffyOnePiece]

Hi @Niki18 ,

Regarding 2, You can use judge. me as an alternative review app.

Regarding 3, we need to make color swatch in place of button layout for variant picker as below Screenshot..

Thank you

[Niki18]

oh okay, do you know  how do I do that?

[PageFly-Kate]

Hi @Niki18,

This is Kate from PageFly - Shopify Landing Page Builder App.

Overall, your store has highlighted most of the necessary information and reviews. However, as a website builder and CRO expert, I’d like to share a few suggestions for further optimizing your product page.

1. Simplify the layout:

Clean up the page layout to reduce clutter and focus on key information. Compare the two layouts: 

2. Product Images and Visuals

Give customers as close to an “in-store” experience with the product as possible by providing more professional and up-to-date product images. Currently, some of the pictures seem unreal and look like 3d models.

Let's provide:

• Large multi-angle, detailed photos
• Provide professional “Lifestyle” and “In-use" Images

Provide an image gallery for a more convenient product showcase, rather than requiring customers to scroll to see more product images. Example:

3. Add to Cart button:

The “Add To Cart” button must be highlighted and have clearance content. See our example above.

4. Product description & information:

For such a specialized product, you should highlight its specification indexes. For example, provide more index: age of use, image resolution, battery, etc.

If possible, group your product information in tabs like Specializations, Product Highlights - Features, What's in the box? Our Guarantees depend on the information you have and want to highlight.

For the shipping & return policy, you should add a separate trust badge section on your product page. Here's an example:

I hope these suggestions will help optimize your conversion rate and sales. Best wishes to you in all of your endeavors. Keep up the fantastic effort! 

Cheers, 

Kate | PageFly team   

[Niki18]

thank you so much I'll try that!