A lot of visitors but 0 conversion. Seeking Feedback on Single Product Store.

[Fazz]

Dear members,

I wanted to share with you the efforts I've put into creating a top-notch single product store. Despite having a strong social presence and running ads, I've invested a significant amount of money without seeing any sales.

You can check out the store here: https://www.smartlasermeasure.com

I would greatly appreciate any feedback you might have that might increase the chances to get sales.

Thank you.

Best regards, Fazz

[Gojiberry-Amee]

Hi Fazz, 

This is Amee from Gojiberry - Shopify Survey & Feedback App. 

I got the same product for my dad before and he really liked it. He was doing some renovation on his home and this saved him quite some time. It's a neat little gadget. That being said perhaps putting some use cases and a video demo would be good to help potential buyers understand the benefit of using this smart measure over traditional measures. 

Also as a single product, are you active on Amazon? Sometimes it is better to start on platforms and then spin off to Shopify. 

Another thing to examine is whether you are reaching the right audiences through your ads -- are they truly your intended buyers? Who are the people who would be interested in purchasing? Maybe good to include keywords such as home renovation / revamp / renewal? Or people who are in the market to buy large furniture and want the piece to fit in their home. Either way, the more specific you make your buyer persona, the better the targeting will be. 

When you have some converting customers, ask them how they found out about your shop, AND what they are using the smart measure for. You can easily do so with a post-purchase survey app, and reward your customers with coupons/points to keep them coming back again. Once you find out your strongest marketing channel, and a common pattern in usage case & keywords, focus more effort and money on that.

Hope this helps! 

Amee | Gojiberry Team 

[PageFly-Kate]

Hi @Fazz, 

This is Kate from PageFly - Shopify Landing Page Builder app.

Based on my experience, your store looks fantastic with clear branding, easy navigation, and detailed information. Drawing from my extensive knowledge in CRO (Conversion Rate Optimization), I would like to recommend a few suggestions to enhance your conversion rates:

1. Highlight the Benefits of Your Product

Showcasing your product's benefits or key features is crucial for engaging customers. A clear and compelling presentation highlights your brand's value and encourages purchases. Here are some suggestions for your store

- Incorporate a video demonstration of your product in use.

- Emphasize your product's advantages, such as portability, high-tech features, long-range capabilities, and accuracy, throughout your online store. Consider a comparison section to distinguish your products from other measuring devices

2. Adhere to Typography Hierarchy


Implementing a clear typographic and color hierarchy enhances readability, allowing visitors to easily locate essential information. Please pay attention to text size and formatting consistency across headings.

3. Improve your hero banner 

The hero banner is pivotal for capturing customer attention immediately. It sets the tone and establishes your brand identity. Include:

Engaging Visuals: Use engaging images or videos that clearly depict your product's applications, especially highlighting its suitability for DIY, construction, etc.

- Prominent Call-to-Action (CTA): Position a clear CTA, like a 'Shop Now' button or a special offer, prominently within the hero banner. Ensure the CTA message is concise and not duplicated within this section and well aligned.

Continue your excellent work and remain patient. Hope my opinions can help you in your journey. 

Best regards, 

Kate | PageFly