AI & Site Audit

[Georgia75]

Hello fellow entrepreneurs,

I’ve just completed a few upgrades to my website http://www.nataliebegg.com, and I would be so grateful for your feedback on the customer experience of purchasing a Natalie Begg garment. A site audit would be most appreciated too!

I’m particularly curious about the AI apps you’re using to optimize and offload mundane processes within the Shopify platform. If you have any recommendations, I’d love to hear them!

As a thank you, I’d like to offer you a complimentary bra with any purchase. Just let me know, and I’ll send you a discount code.

Looking forward to your thoughts and suggestions!

Best, Natalie

[Bundler-Manuel]

Hi there Natalie @Georgia75  Your store is one of the best I’ve come across on here if I’m being honest. It’s simple, fast, and has all the essentials on the homepage. 
The first suggestion I would make for now is to include customer reviews on your homepage. It will help certify that your store and its products are legit.

You should also include sections or categories for bundle packages, discounts, and special offers like the one you mentioned in this post.

[MooseDesk]

Hi @Georgia75 ,

Thanks for reaching out to the Shopify Community! I'm Mia from MooseDesk , your go-to Live Chat, WhatsApp and FAQ App here to help you enhance your customer support experience  😊

Firstly, congratulations on your new store! Your online store Natalie Begg offers a high-end, artistic feel that aligns well with a boutique, designer brand. The use of large visuals and minimalist design conveys elegance, but there are a few areas where UX and conversion flow could be improved to enhance usability and retention. Please check my comments below: 

1. Add a Strong Hero Section with a Clear Call-to-Action

Currently, your homepage opens with beautiful imagery but lacks a dedicated Hero section—the first visual and messaging block that introduces your brand and directs visitors to explore.  Therefore, you should add a Hero section that can helps reduce bounce rates and improves the overall user journey.

• high-quality, full-width image (editorial or product-focused)

• A short tagline that communicates your brand essence (e.g., “Handcrafted Elegance in Every Thread”)

• A CTA button such as "Shop the Collection" or "Discover Natalie Begg"

2. Add a Customer Reviews or Testimonials Section

As you may know, 93% of shoppers read reviews before purchasing (especially for fashion and luxury items). Therefore, having a customer review section for your online store can help builds trust, especially for first-time buyers.

Recommendations:

• Add a "What Our Customers Say" section on the homepage.

• Display product-specific reviews or star ratings on product pages.

• Feature testimonials that speak to quality, fit, or customer service

3. Link to Your Instagram or Other Social Platforms

I recommend you should consider to connects your store to a living, breathing community like Instagram to gives customers a behind-the-scenes look at your studio, process, and styling ideas. It can also helps adds authenticity and builds trust through real-life photos and customer interactions.

Recommendations:

• Add Instagram feed or a “Follow Us” section in the footer or homepage.

• Use a gallery-style integration (like Instafeed or Taggbox) to showcase your latest posts or customers wearing your designs.

• Encourage user-generated content with a hashtag like #NatalieBeggStyle and feature those images.

4. Revise FAQ Page

I had a chance to explore your FAQ page, and while it includes helpful information, it currently feels a bit unstructured and could benefit from a clearer layout and better organization. I recommend trying MooseDesk App. It provides free, professionally designed FAQ and Contact Us templates with a simple one-click setup that perfect for elevating your store effortlessly!

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This is my answer for your questions. If this is helpful for you, please let me know by giving me a 'LIKE'. If your question is answered please mark this as 'SOLUTION’.

 

[Promer-Alena]

Hi @Georgia75 

Your store got such a luxurious, elegant feel and those silk pieces really shine 🙂 

The design is clean and sophisticated, which suits your brand perfectly, but a slightly bolder hero image or a pop of color could grab attention right away. User experience is smooth, though the navigation could be stickier for easier browsing, especially on mobile.

Your product copy is poetic and classy, but adding a few punchy benefits like “feels like a dream” or “all-day comfort” might hook shoppers faster. And load times seem decent 

Btw, I do free audit store! Very happy to discuss with you and let's find out together the hidden issues blocking your conversion as well as unlocking hidden opportunities! 

[vinods]

Hi @Georgia75 

Just saw your website.

Just happened to see your website, excellent products Firstly i would suggest do not use any unwanted apps they use space in shopify which decreases your page speed in shopify

Top menu please make it more user friendly make Bra as collections, Accessories as collection Jackets as collections sale as a different link and so on

On FAQs page please mention the business address correctly "VIC" is  missing

The silk used in your products is mulberry silk like you have mentioned "momme silk"

Regarding Newsletter Subsrciption - try to use shopify email instead of Mail-Chimp as Shopify email is free of cost 

On Bra Products or any other products try to mention that your products are "Australian made" ins some products you have mentioned in some you have not mentioned.

Try to make a collection as home ware or travel accessories and maybe you can keel "sleep mask" and / or "pillow case"

Try to mention on products "repairs warranty as lifetime warranty" only on those products which you provide.

On cart icon the number is not showing in cart icon .....

Please mention on product page in care instructions that silk may shrink or get tighten if it does

Let's discuss further be happy to grow your product sales

Facemask system is already gone lol 🙂 try to remove that from website

Try to keep different size guides for different category of products ex - bra, robs etc