Any advice on improving my site. sales are very low

[BWiLDER]

my store site is at:     https://bwilder.boutique

Please check it out and tell me what I can do to improve it. My sales are low if any and I work from home while taking care of kids- more than just my own- and I need to figure out how to provide for them and I thought a womens boutique would be a way but sales are so low and after a year of trying really hard I need all the advice i can get! thank you! please help!

b.Honest b.Kind b.you b.WiLder

[BON_Loyalty]

Hi @BWiLDER ,
Thanks for reaching out to the community. I'm Lindsey from BON: Loyalty Rewards Referrals.

I recently explored your website and found it impressive. Here are a few suggestions to enhance its appeal:
1. UI Improvements: While your site looks good, most fashion websites use lighter tones. A dark theme can sometimes feel a bit gloomy. Consider customizing the UI with your branding colors to make it more recognizable and memorable across platforms.

2. Add Favicon: Adding a favicon can make your website look more professional.

3. Collections: Introduce collections to help customers easily find products grouped by category.

4. About us Page: Adding a page with basic information about your shop can build trust with customers.

5. Policies: Include policies like "Refund" and "Free Shipping" to reassure customers and build confidence in your service.

6. Reviews and Feedback: Display customer reviews and feedback to enhance trust in your products and branding.

7. Events and Campaigns: Implement events and campaigns around holidays to boost sales. Some stores have already begun preparing for BFCM.

There are numerous Shopify apps that can help you with these enhancements. Here are some recommendations:
- Klaviyo: Email Marketing & SMS
- Judge.me Product Reviews App
- BON: Loyalty Rewards Referrals
- BOGOS.io Free Gift Buy X Get Y
- PageFly Landing Page Builder

Additionally, I suggest researching your target audience and product preferences to understand your strengths and weaknesses better. Analyzing the market can lead to more orders. Look at popular fashion stores for inspiration and follow influencers who share tips on building a brand.

I hope these insights help you improve your store and achieve greater success. If you need any further assistance, feel free to ask!

If you find these suggestions helpful for you, please let me know by giving BON Loyalty  a 'LIKE' or marking it as a 'SOLUTION'. 😊

Best regards,

Lindsey

[PageFly-Kate]

Hi @BWiLDER, 

This is Kate from PageFly - Shopify Landing Page Builder app. You're doing a great job with your effort. 

Drawing from my extensive knowledge in eCommerce development and CRO (Conversion Rate Optimization), I'd like to offer a few suggestions to enhance your conversion rates and achieve your first sale:

1) Add favicon 

A favicon is a small icon used on web browsers to represent a website or a web page. It will increase your brand appearance and make your website more professional. You are using the default favicon for any website. 

👉🏼 You can use your logo as the favicon to strengthen your branding factor. 

2) Optimize your home page 

Reorganizing your homepage to match visitor behavior is crucial. Although different niches have unique touch points, you can follow this general flow:

• Hero banner: Generate a strong first impression. While you have a good video for the hero section, you can further improve the message.
• Benefits bar: Offer added value besides the main products. Consider moving your benefits bar higher on the page.
• Product sections: Satisfy customer needs by displaying your items in various ways.
• Promotion section: Provide more value and leverage FOMO (Fear Of Missing Out).
• Testimonials: Increase trust through customer testimonials.
• Brand section: Showcase more about your brand and connect with your customers through a newsletter.

Example: 

3) Add a testimonial section to increase trust 

You should consider showing real experiences and feedback from your customers. As a result, you will not only foster a sense of community but also build a strong foundation of trust and credibility. For example: 

Hope my opinions can help you in your journey. 

Best regards, 

Kate | PageFly

[mageplaza-cs]

Hi @BWiLDER,

I am from Mageplaza - Shopify solution expert.

I would be happy to review your website and provide feedback on the performance. Here are my recommendations to improve your conversion rate:

1. Monitor Your Cart Abandonment Rate

A high cart abandonment rate can be particularly frustrating for your business, especially after investing significantly in attracting visitors to your site. This issue indicates that many potential customers are deciding not to complete their purchases, contributing to low conversion rates.

To address this, you can  remind customers about the items left in their carts and encourage them to complete their purchases by:

• Email Reminders: Send emails to customers who abandon their carts, reminding them of their items.
• Incentives: Offer a discount or free shipping to motivate them to finalize their purchases.
• For more detailed guidance, refer to an article from the Shopify Help Center

2. Group product into category

Product categories will effectively provide your customers with the information about what you are selling. Everything in a organized way will create a professional impression for your websites instead of just showing all products randomly. 

Also, you can group them into promotional sections such as best seller, new arrival to catch the attention of customers. Here are some examples:

3. Adding banners and call to action

You should add seasonal banners for current promotions or collections (e.g., Summer Sale, Winter Collection) to catch the attention of customers. 

Additionally, you should add ATC, Shop now or add to the wish list buttons to encourage customers to buy your products. 

Here is the references:

4. Add filter on all product page

Add more filter options like color, material, on sale, new arrivals, etc., to enhance  customer experience, save time customer searching for products and therefore improve conversion rates. Here is a reference:

5. Adding review

You should add a review section. Reviews from previous customers will provide customers more information about the product. It will enhance trust in your products and address buying hesitation. Here is a reference:

6. Search bar

You should enhance the search by making larger product images, showing pricing, adding search by brand, search by collection to improve search bar. Below is a reference, with larger pictures, it provides a better experience:

I hope some of my suggestions are helpful, feel free to give me any feedback.

Good luck!