Feedback for your online store from the community
Also, if you can give advice us about our logo design, store design and other stuff, that will be very helpful. thank you.
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This is an accepted solution.
Hi there, @Riz_15
My name is Garcia, and I'm a conversion rate optimization director at PageFly. I'm excited to hear about your entrepreneurial journey and want to offer my support.
I've reviewed your product page, and I think it's a great start. The design is beautiful, and the products are well-presented. However, I believe there is room for improvement on your homepage.
I'm happy to provide some specific recommendations, if you're interested. Please don't hesitate to reach out.
1. Let’s make each section clear with one headline and sole color
2. Blue pastel is not working on the white background, as well as not suitable for CTA button
Let’s use other colors instead of blue pastel in the whole page, it’s really hard for visitors to acquire the shown information.
My recommendation is that you should use the blue in your header and your footer, which helps increase your brand identity a lot. Or simply, use default color (black) for body text, old navy blue to highlight and red color for CTA content.
3. Make body text shorter and focus on main ideas
You have only 5 seconds to make a first impression on potential customers visiting their websites. During this time, they must clearly communicate their value proposition: what you are selling and how your product solves their customers' pain points. Unfortunately, you have beautiful pictures in Hero Banners, but with too much text that doesn't highlight the essential information. More tips:
For example:
This Hero Banner is clear, concise, and to the point. It highlights the key benefits of the product (removes chemicals and restores pH balance for healthy, nourished hair and skin) and includes a clear call to action. The icons also help to visually communicate the product's benefits and make the Hero Banner more engaging.
4. Utilize GIF for technical products
Obviously, compared to other FMCG products, it’s harder for customers to understand what we are selling. Pictures with text above are not enough, something technical, therefore, GIF can help you do that in 3-5 seconds. Which also helps your business reduce the resources for supporters, also. However, more ideal and simple for your way, let’s move your Video to the 2nd section for visitors
5. Design your own promotion strategy
Promotion is an effective way to attract and motivate customers to consider and purchase your products. It may affect profits, so be smart about cost calculation. Don't forget to include promotion marketing tips on the website.
In your website, you did a section including your policy as well as some minor promotion. But it has the same problems as I said. More text hide inside accordion is not ideal option, which increases the interaction cost, and you will miss the chance to foster visitors buy your products. Please remake it with ICONS, shorter text
6. Add testimonial section
You had a video with thumbnail of “Product Review”, however, it’s truly a product video at all. It should be have a testimonial section with the real-experiencing content and images, please take a look our example:
Cheers,
Garcia
Please let me know if it works by giving it a Like or marking it as a solution!
➜ Unlock the secrets to a record-breaking BFCM with PageFly and Canva
➜ Optimize your Shopify store with PageFly Page Builder (Free plan available)
➜ Weekly updated Shopify tutorials on YouTube
All features are available from the Free plan. Live Chat Support is available 24/7.
Improve color combination, specially your buttons, I can barely see it. Optimize your product page, it's your main key.
This is an accepted solution.
Hi there, @Riz_15
My name is Garcia, and I'm a conversion rate optimization director at PageFly. I'm excited to hear about your entrepreneurial journey and want to offer my support.
I've reviewed your product page, and I think it's a great start. The design is beautiful, and the products are well-presented. However, I believe there is room for improvement on your homepage.
I'm happy to provide some specific recommendations, if you're interested. Please don't hesitate to reach out.
1. Let’s make each section clear with one headline and sole color
2. Blue pastel is not working on the white background, as well as not suitable for CTA button
Let’s use other colors instead of blue pastel in the whole page, it’s really hard for visitors to acquire the shown information.
My recommendation is that you should use the blue in your header and your footer, which helps increase your brand identity a lot. Or simply, use default color (black) for body text, old navy blue to highlight and red color for CTA content.
3. Make body text shorter and focus on main ideas
You have only 5 seconds to make a first impression on potential customers visiting their websites. During this time, they must clearly communicate their value proposition: what you are selling and how your product solves their customers' pain points. Unfortunately, you have beautiful pictures in Hero Banners, but with too much text that doesn't highlight the essential information. More tips:
For example:
This Hero Banner is clear, concise, and to the point. It highlights the key benefits of the product (removes chemicals and restores pH balance for healthy, nourished hair and skin) and includes a clear call to action. The icons also help to visually communicate the product's benefits and make the Hero Banner more engaging.
4. Utilize GIF for technical products
Obviously, compared to other FMCG products, it’s harder for customers to understand what we are selling. Pictures with text above are not enough, something technical, therefore, GIF can help you do that in 3-5 seconds. Which also helps your business reduce the resources for supporters, also. However, more ideal and simple for your way, let’s move your Video to the 2nd section for visitors
5. Design your own promotion strategy
Promotion is an effective way to attract and motivate customers to consider and purchase your products. It may affect profits, so be smart about cost calculation. Don't forget to include promotion marketing tips on the website.
In your website, you did a section including your policy as well as some minor promotion. But it has the same problems as I said. More text hide inside accordion is not ideal option, which increases the interaction cost, and you will miss the chance to foster visitors buy your products. Please remake it with ICONS, shorter text
6. Add testimonial section
You had a video with thumbnail of “Product Review”, however, it’s truly a product video at all. It should be have a testimonial section with the real-experiencing content and images, please take a look our example:
Cheers,
Garcia
Please let me know if it works by giving it a Like or marking it as a solution!
➜ Unlock the secrets to a record-breaking BFCM with PageFly and Canva
➜ Optimize your Shopify store with PageFly Page Builder (Free plan available)
➜ Weekly updated Shopify tutorials on YouTube
All features are available from the Free plan. Live Chat Support is available 24/7.
Hello @Riz_15,
I'm delighted to hear that you've found my feedback helpful. Just to clarify, I don't provide paid services. My aim is to offer feedback and assistance. Feel free to ask any questions you may have.
Additionally, when implementing my suggestions, you might consider customizing the styling further. Page builder apps like PageFly and Gempages ... provide the flexibility you need. If you run into any challenges, rest assured that PageFly offers 24/7 customer support with a knowledgeable team ready to assist you.
Wishing you success in your endeavors!
Please let me know if it works by giving it a Like or marking it as a solution!
➜ Unlock the secrets to a record-breaking BFCM with PageFly and Canva
➜ Optimize your Shopify store with PageFly Page Builder (Free plan available)
➜ Weekly updated Shopify tutorials on YouTube
All features are available from the Free plan. Live Chat Support is available 24/7.
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