Any feedback appreciated!

[Daisymaria]

Hi there!

I have a fairly new Shopify store, and whilst a couple of months ago we were doing quite well, recently our sales have dropped. Would really appreciate any feedback on our store and how to improve it.

Thanks in advance!

[AiTrillion]

Hello @Daisymaria, please share your store URL.

Thanks

[Daisymaria]

Hi, it is www.lofte.uk

Thanks!

[AiTrillion]

Hello @Daisymaria, I hope you are doing well! Sachin here, from the AiTrillion Team at Shopify. Thanks for posting! I've taken a look at your store, and here are some inputs from my side:

- Display the collection list on the homepage after the banner image.

- Add a section of trending and new products on the homepage.

- Product page looks good.

- Add a sales motivator bar to encourage people to purchase more. 

- You should add a loyalty rewards program to your store. You can give loyalty points to your customers on activities like on signing up, leaving a review, allowing for push notification, visiting a store, on birthdays, on first purchase, follow/ share on social media. This will help you to entice customers and will increase the number of push subscribers, email subscribers. This will also help you in collecting the review. You can send an in-email review form to your customers. This can be sent automatically.

Integration of loyalty rewards program with web push notification, review, email marketing, and with full automation results in wonders for the eCommerce stores. It will help you in increasing conversions and sales on your store and retain the customers for the long term. 

- Add a web push notification - It turns visitors into subscribers and subscribers into customers. It’s a powerful and effective marketing tool adopted by online businesses to reach out to and interact with their audience, keep them updated about any important information, announcing sales and offers, and eventually driving more eCommerce conversions.

Moreover, if you would like to implement the above customer engagement features/ marketing tools in your store I suggest you to install the 'All in one' Shopify app AiTrillion, a full-fledged marketing solution. It will help you to capture visitors coming to your store and will help in getting more conversions. 

Hope this helps!