This is Victor from PageFly - Shopify Page Builder App. After looking into your store, I have some comments below and hope that you can consider them to improve your site.
1. Make a sticky header
A sticky header allows customers to quickly access the navigation, search, and utility-navigation elements whenever they scroll up or down on the page.
2. Have Direct Links to “Shipping Info” and “Return Policy” in the Footer
Difficult-to-find shipping information or return policy impedes users’ ability to make a purchase decision. Therefore, you should add direct stand-alone links to Shipping Info and Return Policy in the footer, as well as direct or indirect links to other secondary site content.
3. Move the Hero banner to the top of your page
Hero banners should be a key part of your home page. Therefore, you should set the hero banner to the top of the page to attract customers. It plays an important role to encourage people to dive deeper into the website. You can add the Featured products section below the Hero banner section
4. Add more content to your homepage
4.1. Add testimonial - customer reviews
When you go live and have sales, you can add Testimonials. Customer reviews are proof of your product quality. This section will help you build customers' trust. You can show rating stars for each product or you can add customer reviews with both texts and photos to increase the legislation, like this:
4.2. Showcase your Instagram or other social profiles
As usual, social media is one of the effective ways to get more traffic and make a good connection with your customers. Display social media such as Instagram and constantly update the feed.
5. Always include quick Add to cart buttons in product lists
It will save customers the trouble of having to click on a product in order to add it to their cart.
1. Include both User rating average and the number of ratings
Many users rely on ratings and reviews to select products and displaying them right on each product in the first place can quickly build your credibility. You can refer to the example below:
2. Provide Images of Accessory on a Human Model
Users need an understanding of how the product will look on their own body before they feel comfortable purchasing. Without this context, users must estimate the suitability of a product based on other less helpful images and product information, resulting in lower confidence and lower likelihood to move forward with purchasing.
3. Add the Related Products section
Creating a related products section on the product page will help you cross-sell your other products during the purchase process. It's a great technique to raise your average order value with little additional expense.
Victor | PageFly Team
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