Hi guys, bit of sad here...
Just spent a few dollars in advertising, and after almost 1000 sessions, not a single "Add to Cart" has been done...
What could be the reason? One of my advertised products is this one: https://artsamar.com/collections/which-sign-is-yours/products/aquarius
Would love your help!
The products look nice. Just got to think about the website from the view of your visitor on a mobile phone. Is it engaging ? Is it structured correctly ?
Few things I'd add to product page
Overall you're of yo a good start. Shopify is a learning curve and I'm sure you will get there. If you want a more detailed free review contact me HERE.
Hi there! Maggie, Shopify Expert here :)
Not all traffic is equal - just because someone clicks to your website from Facebook or Google doesn't mean they will buy - or that they will buy right away. Make sure to get clicks in terms of building awareness for your brand, but then focus on converting those who clicked and viewed your product into buyers. You do it through retargeting ads and email marketing.
Here's a detailed guide on how to design a winning PPC ad funnel: https://www.socialmediaexaminer.com/facebook-ad-funnels-framework-charlie-lawrence/
Here are a few guides that might help:
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Shopify Expert | Ecommerce SEO Wizard
Your products are not ugly whatsoever. The main issue could be wrong promotion and high prices. Also, I am sure you are aware of it, but still, it might be quite challenging starting selling at this moment, since a lot of people are facing financial constraints because of not being able to go to work. I also want to mention that you have great products, all you need is a better site and that requires some investments. With that being said, let's hop on to the tips that will help you improve the sales rate:
-Increase the contrast of the image you are using for categories on your homepage. Right now it looks blurry and exposed (that might be on my monitor only though)
-Write product descriptions. They not only affect SEO but also help customers make choices.
-Use better product images. Add images of the painting hanging on a wall.
-Write better product titles
-Allow zooming into the images, to see the fabric and smaller details
-Implement an opportunity to log in and sign up using Social Media account. We all have accounts at least in one social media. And if I have an opportunity to create an account just with one click, I will do it. having an easier way to Sign in will help you gather customer base. The most valuable thing for a company is the customer
-90% of people read reviews before purchasing an item. I personally do not read the description too much, I go straight on to the reviews section because that is social proof. In my opinion that is essential of every site. I highly recommend (almost insist) and adding that feature on your site.
-The sale you have seems to be a nice deal, however, when you make such a big amount off it might devalue your product. People always need to know why you have made such sales, is it a seasonal sale? or is it because there is no demand on it? Does that mean the product is bad?
Instead of giving discount for nothing, give them as rewards for completing certain actions on your store ex. for creating accounts, for leaving a review, for sharing your site, for spending money on your site. It is not difficult for a user to do and you will get so many actions on your site, and you are having discounts anyway.
For adding the functions above you can use several apps. However, if you want to get all of them at once just with a couple of clicks, try Growave. We have 10 great features -Reviews, Wishlist, Rewards, Social Login, Instagram, Discounts etc. There is a free plan available also.
Also, if possible, try to reduce the prices. I know it may be hard, since it takes up a lot of time and work to create the art pieces, however, as long as there are other artists selling similar thing for more affordable prices, the market will not be yours.
Hopefully, I managed to help you. If so, please let me know by liking this post.
Take care and stay healthy <3
Hope this will help
1. Add interactive and user-friendly features like custom swatches, product zoom in, product reviews, unique product titles/descriptions, cart drawer and a sticky cart with a sticky add to cart and buy now button. Example of Ideal Product Page
2. Add product reviews as most of the customers read the review before purchasing the product.