Feedback for your online store from the community
Almost all of my visitors land on my blog pages. But I have a low conversion rate. Please, look at my blog page layout and help me understand where people might be turned off. What can I do to improve their interest? Here is a blog page for your review:
https://claribelskincare.com/blogs/natural-skin-care/best-ingredients-for-dry-skin-plus-10-tips
Thank you!
Thank you for that - do you think I could add the call to action up higher in the blog post or does it need to stay toward the bottom?
Hi @JeanetteQuillen,
Thanks for reaching out to the community. I'm Lindsey from BON: Loyalty Rewards Referrals.
I took a look at your blog and noticed a few things that might be affecting your conversion rate. I’m here to help you out and share some tips to make it more engaging and effective!
Why the Conversion Rate Might Be Low:
1/ Too Much Content: The blog might be a bit long, and some readers may lose interest before getting to the good stuff at the end.
2/ Text-Heavy: It could feel a bit overwhelming if there’s too much text without breaks or visuals.
3/ Missing Visuals: Adding images, infographics, or even a short video can really bring the content to life.
4/ Unclear CTAs: If the calls-to-action aren't standing out, readers might miss them.
5/ Products Not Highlighted: Readers might not easily see how your products fit into the tips you’re sharing since you put your product at the end of the blog.
6/ No Testimonials: Without reviews or customer stories, it might be harder to trust the products.
7/ No Urgency or Incentives: Without a reason to act now, readers might put off buying.
8/ Value Proposition Not Clear: It might not be obvious why your products are the best choice.
How I Think You Can Improve It:
1/ Shorten and Spice Up the Content: Let’s break up the text with bullet points and subheadings. For instance, a quick “Top 5 Tips for Dry Skin” list could be a fun read!
2/ Add Some Visuals: Pictures, infographics, or a quick video can make a big difference. It’s all about catching the eye!
3/ Highlight CTAs: Let’s use friendly, action-packed phrases like “Grab Yours Now” or “Check Out Our Favorites.” Make them pop on the page!
4/ Seamlessly Integrate Products: Mention products naturally as part of the tips. For example, “For the best hydration, try our [product]!”
5/ Share Customer Love: Including testimonials or reviews can build trust. It’s great to show real people loving your products!
6/ Make It Mobile-Friendly: Let’s ensure it’s easy to read and navigate on phones.
7/ Create Urgency: How about a special offer like “20% off this week only”? It’s a great way to encourage quick action.
8/ Clarify the Benefits: Let’s clearly explain how your products can solve their skincare issues. For instance, “Our moisturizer is perfect for dry skin relief!”
These are just a few suggestions you could try testing out to see if they impact the conversion rate or increase the time customers spend on your site.
If you find these suggestions helpful for you, please let me know by giving BON Loyalty a 'LIKE' or marking it as a 'SOLUTION'. 😊
Good luck!
Lindsey
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