Hi, @joshsadler98 .
I would go with not using bold in this case, I feel that bold text should be used sparingly rather than an entire paragraph. If it is used too much, it no longer stands out. The text-style principles we recommend sticking to are:
1. Style with purpose: A disciplined consistency with how you size and style type makes the whole store more intuitive to use. Customers who learn how to navigate one experience can apply that same knowledge to each new experience they come across.
2. Stay flexible: To make things accessible to audiences with different eyesight constraints, across different browsers, and different mobile devices, make sure to design in a way that works no matter what font size your customer opts to use.
How are things going otherwise on your store? What do you have planned for BFCM? Is there anything you'd like to improve or change?