Can I get some feedback on my store in general?

[JeanneM13]

Hi,

Looking for feedback and insight on my website, please. Any advice would be appreciated. Please be kind. 🙂

Also, how many products should I have before I begin to introduce my store to the general public? I'm adding all the time but wonder when I should start getting it out there.

Thanks so much.

Jeanne

CosmicSerenityShop.com

[PageFly-Garcia]

Hello @JeanneM13 

I'm Garcia, an CRO expert from PageFly, a Shopify Advanced Page Builder App. I'd like to express that your store appears impressive! Your product range is quite diverse, and what's even more appealing is that they are available at very competitive prices. However, I have some suggestions for you to improve your store:

1. Apply 5 - second rule

Online users typically have short attention spans, and if they don't immediately find what they're looking for or a reason to stay, they may leave your website. Thus, I recommend to reduce the hero banner so the text, CTA button show within one screen view.

2. Optimize Featured products section

• Varying the font size, color, and style helps establish a visual hierarchy within the section. This makes it easier for visitors to quickly identify and focus on the most important information, such as product names and prices.
• Using hover state for CTA buttons can make them more interactive and engaging. When a user hovers over the button, it can change color or style, indicating that it's clickable.

3. Add more sections on Homepage

• Highlight brand features: In a competitive market, showcasing your brand's unique features helps you stand out from competitors. For example: If you or your team have expertise in spirituality, metaphysics, or holistic wellness, showcase this knowledge. Offer guidance and recommendations to customers based on their needs and interests.
• Featured collections: It provides a clear and organized way for visitors to navigate your website. Customers can easily find what they're looking for by browsing featured collections that align with their interests or needs.
• Videos for more visuals attraction: Produce instructional videos that demonstrate how to use the crystals and gemstones for healing or energy work. Include tips on cleansing and charging the stones for optimal effectiveness.

4. Display or Link to an Easy-To-Read Return Policy from Within the Product Page

Uncertainty about return policies can be a barrier to online shopping. By providing a clear and accessible return policy, you reduce any uncertainty and hesitation that customers may have.

5. Regarding to your questions
While there's no exact number of products that universally applies to all businesses before introducing a store to the general public, having around  20 to 30 products is often considered a reasonable starting point. However, this number can vary based on several factors, including your niche, target audience, and marketing strategy.

Hope it helps!
Garcia

[JeanneM13]

Hello Garcia,

First of all, I'm grateful that you responded to me here and not via texting elsewhere like countless others have done. That's just annoying (and probably not allowed by Shopify?) I don't know. Anyway, thank you.

I read your advice and will do what I can to make some of the changes you suggest. The possibilities are endless, and the instructions are overwhelming, so one baby step at a time is all I can do, right? I've never dealt with Shopify before.

1.  Can you tell me quick how to change the size of the hero image? I've been wanting to do that and can't quite find the solution.

2, 3, 4 and 5.  Oof. Overwhelmed. But I will pick away at it and see how far I can get. I may have to hire someone (You?) to help me but am trying to do things as much as I can myself because I like to know the nuts and bolts of things.

Thanks again, so much.

Peace 

Jeanne

[PageFly-Garcia]

Hi Jeanne @JeanneM13 

1. Depend on the theme and the version but you can try this way:

• Login to your store > Choose Online store > Customize theme
• Once in the Editor, use the dropdown on the top of the screen to navigate to your 'Home Page' section of the editor
• On the menu that appears on the side of your screen (usually the left side, but sometimes the right) click on the image banner section.
• Scroll down the options here until you see a section called Image size or Spacing ...

2. Taking things one step at a time is a wise approach. Don't worry, you'll get the hang of it gradually and I am here with you. Unfortunately, I am not a freelancer so if you have any question, please let me know I will try my best to answer all within my knowledge. If you wanna edit by yourself without using code, you can consider to use page builder app such as PageFly, Shogun, ... Most of them have free plan. 

Hope it helps! 

Cheers

Garcia

[JeanneM13]

Garcia,

I still cannot find the place in my theme (Refresh) to change the size of the hero image. Where else might I find this option, please?

Thanks,

Jeanne

[PageFly-Garcia · Accepted solution]

Hey @JeanneM13 
Sorry for the delay between each response. I think Refresh theme doesn't have that option. 

You can try this code by following these steps:
Step 1: Go to Online Store->Theme->Edit code.
Step 2: Search file theme.liquid
Step 3: Paste the below code at the bottom of the file -> Save

slideshow-component.slider-mobile-gutter.mobile-text-below ,
.slideshow__media.banner__media.media,
.slideshow__text-wrapper.banner__content.banner__content--bottom-right.page-width.banner--desktop-transparent.scroll-trigger.animate--slide-in {
    height: 30vw !important;
}

 Hope it helps! 

[JeanneM13]

Thank you!

Now, by any chance, do you know how I might get the Home page to scroll down to the Collections after clicking on the "Shop All Products Here" button? Otherwise it just sits there and you have to manually scroll down. Thanks.

[PageFly-Garcia]

You are welcome @JeanneM13 

As for implementing the scroll to section feature, apologize but I have little knowledge about this request, and it could potentially involve checking and editing your theme's code. If you're not comfortable with coding, I recommend considering the use of a Shopify page builder app to achieve the functionality you're looking for. Page builder apps often offer user-friendly, code-free solutions to create the desired user experience on your website.

Cheers,
Garcia 

[JeanneM13]

Hi there,

Thanks so much for your input. I have printed out your suggestions and will plod along in trying to find the means and ways of accomplishing some of these. This learning curve is HUGE and overwhelming right now.  I still can't figure out how to make the hero image smaller. Everyone is telling me, but I'm not finding what they're telling me. 😁

[Clayton_Bates]

Hi  Jeanne,

Clayton Bates here. Registered Shopify Expert. 

Few Tips Below 

1 Homepage

Needs to flow this page. First three sections should be all about selling

Recommend something like the below

• Banner Image (Goes To All Products)
• Featured Collection (Best Sellers)
• Collection List (I think this one is really important for you when viewing the website)
• Reviews
• Story
• Featured Collection (New Arrivals and/or Sale)
• Instagram Feed (If you have nice images on Instagram)

2 Product Page

I'd remove "Tax included." everyone knows this is going to happen and it's taking up important space. This video shows you how to remove 

https://www.youtube.com/watch?v=O2NFAog_nb8

I'd also build out the description a little more. Something like this might be good 

• 1-2 Sentences 
• Heading 
• Ballpoints 
• 1-2 Sentences 

I’d add product tab for the below

• Returns Policy
• Shipping Information

I'd think about adding reviews. Basically 5 ways to do reviews.

This video explains them in detail 

https://www.youtube.com/watch?v=3DP6Xhlr_Q0

3 Site Navigation 

This is so important to make it easy for users to navigate the website. About 33%+ of people use the site navigation on website. The footer menus are also really important. 

I made a detailed video going over how you can update this

https://www.youtube.com/watch?v=jQbxMz0eMhY

 4 Checkout

Add logo and colors here. This video shows you how

https://www.youtube.com/watch?v=JRou9ME_WHo&t=53s

I'd also add special instructions into your cart. About 1/10-20 people leave special instructions and this is good for customer support. 

5 Mobile friendly

Just needs some tweaks. The below link has lots more free videos to learn from also

https://www.youtube.com/@ClaytonBatesShopifyExpert/videos

Pretty much anything is possible when you put your mind to it. 

Cheers

[JeanneM13]

Clayton,

Wow! Thanks for the feedback. I will go through your list a little at a time and see what I can figure out. Yikes! It's like learning another language. 

And yes, you're right. Anything is possible when you put your mind to it. I can do this. 

Peace

Jeanne

[Clayton_Bates]

No worries at all. Don't forget to watch some of the videos on YouTube. They will really help 

https://www.youtube.com/channel/UC4YqJGCe7aLq4qBv8S4jFDg/videos

Shoot me a message once you have done everything 

Cheers