Can I get some helpful criticism on my website?

VictoriaRoyal
New Member
3 0 4

Hello and thanks for taking the time for my first every Shopify post! 

 

I have just launched a website called Bloodhound Cams - www.bloodhoundcams.co.uk

 

I am hoping to launch this as a brand and I hand pick every product.

 

I’ve worked quite hard on this website but I’m hoping to get some feedback on looks, functionality etc.

 

Thank you so much for your time!

Replies 8 (8)
Sara_Julie
Pathfinder
120 4 11

hello @VictoriaRoyal i just checked your store and it's looking good and here are the steps that you have to follow to get more sales:

1) if possible please use transparent logo

2) Be active on social media 

3) create FB and IG Sales channel

4) add daily one or two posts on your business social media accounts

5) Run google and pinterest ads to get sales faster.

 

My Name is julia and i am managing social media accounts for my customers and i can also manage your business social media account. I will add 2 daily posts on all the social media platform by this you can increase the popularity of your brand.

If helpful then please Like and Accept Solution.
I will fix any issue on your store in just $10 : Click Here
LuckyDanny
Shopify Partner
352 67 210

Hey there, @VictoriaRoyal

Welcome to Shopify, and congrats on your first post! I bet you’re a bundle of excited nerves to hear what this awesome community has to say. 

First, let’s talk about what you’re doing well:

  • You have a lot of details taken care of, like a favicon and the linked announcement bar. Are you sure this is your first store? Just make sure it shows across your store. 
  • Your site is very clean and coordinated. Unlike another answer on here, I like the logo on the teal background. I thought it made it stand out more yet still coordinated. If you keep the logo transparent, I would make your “Dashcam Specialists” text in teal to stand out. 
  • You are very selective on your products, which I like. You didn’t add everything and anything to your store. That’s impressive.

A few suggestions:

Build your expertise

If I could say anything to you, it’s that you aren’t just a drop-shipper. You need to become the expert on dash cams. No one is going to know the difference between all of the cameras, but they also aren’t going to click into each one to find out. Build out a quiz guide or an FAQ page to help people find their dashcam. Even an installation video for each one would be helpful.

Also, teach them how to use it. What are the dos and don’ts of using a dashcam? How long does it take to fill a 256GB memory card?

I would add a live chat to your site to stop people while they are on your site with questions. Set up an auto invite for your All Products page that asks someone, “Do you need any assistance selecting a dash cam?” when s/he spends more than 90 seconds on the page. 

Limit your hero image down to one
Both hero images look very similar, and the only difference is that the second one promotes your sale. Use a heatmap to see if people are clicking on the second image or just looking at the first. Since you have your sale promoted in the announcement bar, you don’t need to dedicate a second hero image to it. 

Analyze how people use your main navigation

I have no major issues with your main navigation, but you should analyze it with your heatmaps and session recordings.

  • With a heatmap, look at where people click. Do they shop Sale or Best Sellers more often?
  • With session recordings, watch as people move around the store. Do you need both the hamburger menu and the navigation bar for desktop users, or could you move the navigation bar up above the hero image? 

The same goes for your blog. I would leave the blog in your footer and move the contact page to the main navigation. Re-evaluate with heatmaps and session recordings.

Add policy pages
You’re missing some crucial pages like a contact us page, shipping policy, return policy, terms of service, etc. 

Optimize those product pages
This is where I see you lose people. 

  • Your color name isn’t a color but rather a product. For example, what is “N2P-HWK”? Clean that up.
  • Reiterate your shipping deal.
  • Add a description
  • Add reviews 

To sum it all up, you’ve done great. I’m blown away by the efforts you’ve already put in. Use visitor behavior to help show you what is impacting your customer experience and impacting sales. Lucky Orange has heatmaps, session recordings and more with a free trial (no credit card needed) and plans that start at US $10/month.

I hope this helps! Good luck!

Cheers - Danny

I’m the co-founder of Lucky Orange, one of the top recommended Shopify apps to grow sales. More than 26,000+ merchants use our app and have left us more than 600 5-star reviews.

We’re also proud to be a Shopify Plus partner.

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EcomGeeks
Shopify Partner
1070 143 333

Hey @VictoriaRoyal,

Congratulations on the launch of your store! I've taken a look through and have some feedback for you.

screencapture-bloodhoundcams-co-uk-2021-06-14-12_55_42.png

LOGO
Your logo is one of those things that holds a lot of weight in how professional or unprofessional your store looks. I would highly recommend having a professional logo done up for your store, it’s a worthy investment. This is a service we personally offer, if you are interested you can email us at ecomgeeksco@gmail.com or private message us here on the forums.

Once your logo is finished, you can match the fonts and colors in your store to your logo. This is going to level up your store even more and make you look very professional.

THEME

bloodhound-02.png
Boundless has a lot of cool features but the fact that you need to hover over every single image to see a price isn't very user friendly. Another thing that Boundless does is makes the product images so large (on the individual products page) that a person has to scroll down to see the add to cart button. I know a theme change is a big job but if you ever decide to go ahead with it, here are some options you might consider:

PRODUCTS

As you know, dash cams can be purchased offline in hundreds retail stores as well as online through thousands and thousands of online stores. When a person is searching for a dash cam in Google, big companies with massive marketing budgets are who is showing up in search results and who you are competing with for customers.

Now, a person can complete IF they give people a reason to purchase from them vs. the other guys. An example of this might be someone who sells locally, their "reason" as to why you should purchase from them vs the other guy is because they are local and a lot of people are passionate about shopping local. In addition to this, they can also get products to their customers faster and can offer incentives such as free local delivery.

I would think about all your "whys" and what sets you apart and use that in your marketing and in the text in your store.

PRODUCT DESCRIPTIONS
You have the product descriptions written in your images. You've done a great job on them, however, when you add text into the image itself it doesn't resize as well from device to device and you are also loosing out on Google crawling that text for your SEO. I’d recommend writing out text descriptions for that reason. There are things you can add in and change in order to increase conversions. We did a video all about this which you can watch here:

SEO
One very important piece of selling is getting the right kind of traffic to your store, your target audience ((high traffic is not a good thing if it is the wrong kind of traffic). Good SEO will help you  reach your intended audience organically. By default, Shopify will pull your product titles and descriptions and use that as your SEO (that is what is happening in your case). You don't want to leave your SEO to default, you want to make sure you include the same words that a person trying to find your product would search in Google. We created a video walking you through how to do your SEO that you can watch here: 

SHIPPING
You need to add in an estimated shipping time at checkout. For some people, shipping time can be a deal breaker so they won’t proceed with their purchase without that information.
If you are concerned that displaying longer shipping times will turn people off, I would say that for some it might but long-term, you want happy customers so it's better to say up front, "hey, this could take up to 3-4 weeks to arrive" rather than not giving a shipping time and then getting an email 2 weeks later from an unhappy customer wondering where their package is.

MARKETING
For you, I’d recommend creating video reviews to market your products. You can do short 30 second to 1 minute videos for TikTok, IG Reels, Facebook. You can also do longer videos and post them on YouTube or Facebook (I recommend doing both). As for the platforms, right now I personally suggest TikTok & YouTube. You are going to grow way faster on TikTok right now than you could on IG Reels or Facebook.
It has the potential to be a double fold success for you because not only can you earn on the platforms themselves (ie. with YouTube you can get AdSense, add affiliate links and do brand deals) but also you are driving traffic to your store and selling there as well. A good example of this in action is the Detail Geek. He has a service based vehicle detailing business and creates YouTube videos of himself detailing vehicles. He will mention products he is using and drive traffic to his online store AND he also earns AdSense money by allowing YouTube to place ads in his videos.
I think this could be great for you, hope you give it a go.

I will leave it at that for now but if you would like to talk to us 1-1, we offer sessions where we take a look at your store, identify the greatest issues holding you back, then provide solutions and advice. If you would like to book a session, you can do so here: https://calendly.com/ecomgeeks/1-1-session

I’d also like to invite you to join our private Facebook group where you can get feedback and help from other members of the Shopify dropshipping community. Click here to join.

We hope our response was helpful, if it was, let us know by giving us a thumbs up and/or marking it as a solution!

Best of luck!

Join our new Facebook Group for Shopify Dropshippers! Winning products, dropshipping advice & more!

Website | Email | YouTube | TikTok | Facebook


Tuecus
Shopify Partner
2589 78 376

Hello @VictoriaRoyal 

I had a look at your website, it looks great. There are few areas still needs improvement.

Screenshot (22).png


->Testimonials give customers confidence in your product. They can resolve a customer’s primary concerns, make them feel good about contacting you, and solidify their decision to buy your products. Add testimonials in footer of home page.

->I would like to suggest social login page like login with facebook,  instagram , google ,linked in and twitter. which helps the customer to login easily .

->As per navigation, customers sometimes may lost track of their products they wished to purchase, try to add  recently viewed products feature. for this you can consider this shopify  

->You can create a videos on your products and these also you can share on social media pages daily, this will helpful for your conversions.

I would  wish that you will take this suggestions into consideration to increase traffic into your store.  I suggest our app Tuecus-Customer Account Page for enjoying all this features and to attract customers.

I hope this is helpful ! If you find it useful, leave a like and accept solution to let me know! 

Thanks
team Tuecus

Apps Developer Team |
@Elist eBay Integration
@Tuecus-Customer Page
@Aliexpress Dropshipping & More
If the my answer is helpful to you? Click Like/Accept Solution to let me Know!!
AiTrillion
Shopify Partner
4161 244 729

Hello @VictoriaRoyalThis is AiTrillion- an All-in-one Marketing Platform on Shopify. Congrats on the new store. Here are some ways to make your store even better and make people want to purchase:

- Add policies in the footer menu. It includes privacy, shipping, return, and refund policy.

Homepage recommended layout - The home page should flow better. I would recommend setting it out like this, top announcement bar, Slideshow banners, Collection List, Product Recommendations, product reviews, Newsletter sign-up box, Blog Posts, Instagram Feed & footer.

- Make your store both mobile and desktop responsive.

- Below is the standard product page layout for your reference.

Love_Hair_Product_page.jpg

Add Web Push Notifications. They are clickable rich content messages sent to the customer’s device by a website or a web app. It can be delivered to your customer’s device, mobile or desktop, even when he is not on your website. It can be used in retargeting with push notifications including browse abandonment, retargeting users abandoning the shopping cart, activating dormant users with offers, retaining users with personalized content, and more.

- Make sure to use email marketing automation to reach your customers. Use triggers and workflows to automatically send messages to consumers after they take a specific action. When they sign up, automatically welcome email and thank you email is sent. This helps you to retarget your customers according to their buying behavior and browsing behavior & helps you to automate your store and eliminate lots of manual work.

 

To implement the above features/ customer engagement or marketing tools in your store, you can install the all-in-one Shopify app AiTrillion. This will help you to maximize engagement in your store and drive conversions. Bring all your marketing efforts to one place and don't bear the hassle of managing multiple apps in your Shopify store.

P.S- Free plan available. Try AiTrillion for free here.

Sachin D | Shopify Growth Expert @ AiTrillion

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- 10+ Years of eCommerce experience.
- 1400+ Stores Designed on Shopify.
- All in One Marketing App on Shopify AiTrillion Marketing Automation
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AiTrillion
Shopify Partner
4161 244 729

Hello @VictoriaRoyal,

I hope you are doing well! Have you implemented the suggestions and found the solution? 

Did you get a chance to try the all-in-one marketing app AiTrillion? If you need help with setting up the features, I will be happy to help or you can email our support at support@aitrillion.com

P.S- Free plan available, install AiTrillion for free here.

Reply Awaited!

Thanks

Sachin D | Shopify Growth Expert @ AiTrillion

- Was my reply helpful? Click Like to let me know!
- Was your question answered? Mark it as an Accepted Solution
- 10+ Years of eCommerce experience.
- 1400+ Stores Designed on Shopify.
- All in One Marketing App on Shopify AiTrillion Marketing Automation
.
- 13+ Shopify Apps launched on app store.
VictoriaRoyal
New Member
3 0 4

Hello!

Thank you so much for the feedback, I used a transparent image as said and started being more active on social media!

Jack

Jeremy_Robinso1
Pathfinder
131 0 41

Hi There,

 

I recorded a quick walk-through of my thoughts for you. 

https://www.loom.com/share/6b3dba010ac34f9bac17eb63e1d6a87b

All the best,

Jeremy

 

 

I co-run www.soyoung.ca and share my experience in building a 7 figure brand at indiebrandbuilder.com