Can I improve my conversion rates or am I just being impatient?

[EmberLighter]

Is there anything I can do to improve my conversion rates? Am I just being impatient?  https://emberlighter.store

[PageFly-Kate · Accepted solution]

Hi @EmberLighter,

I am Kate from the Shopify Advanced Page Builder App PageFly.  Your store looks great, but I have some feedback on your homepage. I'd like to offer you the following advice based on my experience as a CRO, and I hope it can raise your conversion rate.

1. Highlight Add to Cart button

"Add to Cart" buttons must feature distinctive designs to set them apart from other buttons, making sure they are effortlessly recognizable and maintain uniform styling throughout the website.

The appearance and location of a button, including how much it stands out, are key factors in increasing conversion rates. Although there is no one-size-fits-all color, the main button should be more noticeable than any other buttons on the page.

2. Change to the variants swatches

Relying solely on descriptive text for colors can lead to misunderstandings or disappointment if the actual product doesn't match customer expectations, as words alone may not accurately convey the appearance.

To enhance conversion rates, consider transitioning from textual descriptions to color swatches.

3. Use Shoppable instagram feed

I can see that you add your instagram in your product page. In order to highlight your products and increase sales, you can make shoppable Instagram feeds.

Moreover, adding a shoppable Instagram Shopify is among the finest ways to increase conversion rates. Revenue can rise if customers purchase straight from your Instagram feed.

4. Add an Testimonial section

I recommend add a Testimonial section, as adding testimonials to your website offers numerous advantages, especially in boosting trust, credibility, and driving conversions.

Testimonials offer social proof from actual customers or clients, which is an effective method to establish trust with prospective customers. Witnessing positive feedback from others can greatly diminish doubts and strengthen confidence in your offering.

However, these ideas are just my point of view.. For the best results, it's important to tailor these strategies to the specific audience and products of the store.

Warm regards,

Kate | PageFly Team

[maycanady]

Hi Kate. I love the reviews you do of people´s shops here in the Shopify community. Can you please take a look at my shop. And give me your advice. By the way, is there anyway to contact your services. For instance that you carry out the works for a a specific price. Or do you only give advice. 
My store is http://www.universeofentertainment.es

[PageFly-Kate]

Hi @maycanady ,

I appreciate your trust in me. While I’m not currently offering any services,  I am working for PageFly team which is a Shopify page builder app so base on my experience working with my clients and CRO knowledge. Will be here to provide feedback whenever you need it. 

Have a nice day!

[maycanady]

Hi Kate, thanks. Could you please take a look at my page. It´s http://www.universeofentertainment.es
Does PageFly work with the Testament Theme?

[PageFly-Kate]

Hi @maycanady, For your store, i have some suggestions hereby:

1. Design a new hero section

A well-designed hero section captures attention and encourages users to engage more deeply with the website. Also, it's the first thing visitors see, setting the tone and making a strong first impression.

You can consider this Hero section:

In summary, the hero section is crucial for engaging visitors, conveying the brand's message, guiding user actions, and ultimately contributing to the site's conversion goals.

2. Have a clear CTA

Incorporating a Call-to-Action (CTA) button is crucial for boosting sales. CTAs serve as directional signs that guide users on the next steps to take. In the absence of clear CTAs, users might find it challenging to navigate the process of purchasing a product or subscribing to a service.

You can consider changing your CTA to a more clear one.

3. Avoid overloading your customers with too many product options.

In your Homepage, it’s where you display information about your brands, featured  products, not to display all the products you have.

Providing information about list items is essential for assisting users in choosing products that match their needs. It is recommended to highlight 2-5 products in your featured collection to minimize confusion and make it clearer for customers to understand what you offer.

These ideas are just a starting point. For the best results, it's important to tailor these strategies to the specific audience and products of the store. Conducting user testing and focusing on user experience is essential for successful e-commerce promotions.

4. Answer the following questions

PageFly, a Shopify page builder, is designed to work seamlessly with Shopify themes, including the Testament Theme. While specific compatibility details between PageFly and the Testament Theme aren't explicitly mentioned, PageFly's functionality suggests it is generally compatible with Shopify themes, provided the theme is published and active. In essence, while PageFly is built to be compatible with Shopify themes, ensuring a smooth integration may require some adjustments and checks, especially when transitioning to a new theme like Testament.

Warm regards,

Kate | PageFly Team

[JayJay77]

Hello Kate, could I ask for a few tips on my store as well? 

https://community.shopify.com/c/store-feedback/how-to-improve-my-store/td-p/2451300

[PageFly-Kate]

Hi @JayJay77,

I have just left my feedback. Please return to your thread and let me know if you have any questions.

[Neha-Bitqit]

Put "Secured and trusted checkout with" in your footer. Other significant observations for store optimization are as follows:

1. The default search landing page is a bit off, I mean it's empty. You can show products on that page as well by simply updating the default search on the website with different search solutions such as Sparq.
2. Make sure your social media pages open at the new tab instead of the same tab. This will ensure your customers stay on your website while looking at your social presence..
3. You can also install one of the most popular apps Growwave which is an all-in-one marketing platform that helps store owners increase conversions with ease.
4. Add a phone number, and contact form for the visitors.
5. You can add Sitemap on the site footer, again these also help in building search engine content.
6. You should add terms and conditions and FAQs if any, again these also help in building search engine content.
7. Finally, I would also recommend you to try Sparq product filters and search to replace the default search on your store, this app allows advanced custom tag product filters for collection pages, synonyms, spelling correction, and other such features. Visitors with the search are high-intent users and their conversion rate is higher than normal users. Check out the features live here.

I hope you find these suggestions helpful in enhancing your store's performance and providing an improved experience for your customers.

Best
Neha - Shopify Partner