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I would love to share my recommendations for your store and I hope this can help you with my conversion rate optimization and design experiment.
Add a favicon to your store.
This is one of the great things to make your store unique. You can check this tutorial here https://help.shopify.com/en/manual/online-store/os/using-themes/change-the-layout/theme-settings/add...
1. Home page
1.1 Make the sticky header
A sticky menu header helps customers to reach out to the menu and access the menu anytime they want. Especially, the menu has a search bar, and making a search bar prominent is very important. This helps customers feel rest assured and they can search anytime when they scroll up or down on the home page.
1.2 Add a banner image with the CTA button
I highly recommend you should add a banner image that shows your store's product images and a call to action button on the banner.
You can put the Welcome text a little higher. You can see my demo template below
1.3 Add a section to introduce your store
I highly recommend you should add a section to introduce your store to customers. I notice that you have an About us page so you should take the content from that page and add an image.
1.4 Add more products on the home page
You are showing the store's collections on the home page, this is a good point, however, there are no products shown.
When the menu is not sticky, it means that customers cannot access the menu all the time, so it's not easy for them to know that your store provides other products
On each product, you can add a "View more" or "View details" button so customers can go to the corresponding product page.
1.5 Add social media
You can consider adding your store's social such as Instagram, etc with images. This is a good way to connect you better with your customers and keep them updating.
I recommend you should add social media account with images, for example, Facebook or Instagram feed.
1.6 Add customer's review
People love proof, especially when they visit a store and see many good reviews, they will be willing to shop! So you should add testimonials/product reviews to your store. They can be placed for each product or even a review collection on your home page. Check this guide to know more about its benefit and how to make it effective.
1.7 Adding direct links for the "Return Policies" And "Shipping Infor" on the footer
2. Product page
I take this page for example https://jmscentsations.com/collections/signature-collection/products/gardenia-candle
2.1 Add more 3-5 images from multiple angles
Showing a product from multiple angles helps customers have a full understanding as if they are checking and looking at it in person. Each angle must be unique and show new information about your product, this encourages customers to take action and increase more trust as well.
And add an image that shows the product in context. You can consult my template here
2.2 Add a hover effect to zoom in the product images
What helps you to build your store more easily is a page builder. It would be a good choice for you to have attractive and powerful pages quickly and you will have lots more time focusing on marketing strategies, so you can consider checking PageFly.
Above are my recommendations for your store and it's really important to customize attractive and unique pages to increase conversion rate.
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Hello @JoMae, I hope you are doing good! here are some suggestions:
- The home Page should flow better. I would recommend setting it out like this. Slideshow Image- Collection List- New arrivals, Bestsellers- Testimonials- Newsletter sign up box- Instagram Feed.
- You can start giving loyalty points to your customers on different activities like signing up, visiting a store, making a purchase, allowing for push notifications, share/ follow on social media. This will help you to entice your customers and retain them. You can reward your customers in order to redeem those points. When you will give points to them they will come again in the future to make a purchase in order to redeem those points. This encourages repeat purchases which increase sales and help in retaining your customers.
- Add web push notifications, it will help you to retarget your customers even when customers are not in your store without getting their email address. It also helps to reduce the abandoned cart rate.
- Add a chatbot to make sure you never lose any of your customers. Every visitor can be your customer.
If you would like to implement the above features/ customer engagement or marketing tools in your store. I would recommend you to install the all in one Shopify app AiTrillion. I am sure you will find it useful.
Hope this Helps!
Thank you for the feedback. I just added a banner but there is a big space above it I don’t know how to bring it up more. I know I have alot more to work on. I also added the holiday collection below the Collection feature. Should I remove it? Will continue to work on it. This is all very new to me. Appreciate the help.
Hi @JoMae (Jo)
I have emailed you on your email a free website audit report for your store.
Hi @JoMae !
Add clear CTAs - help to show what to do next. Hero banner on your homepage is a key to make a connection with every visitor. You should clearly communicate what your website is about.
Try adding SEO related high search keywords in your title and product description so that it will be very easy to market your products and display them at the top in google search.
Homepage designs guides your visitors around your website. To engage visitors you need to work on homepage layout design. Include trust indicators on the homepage. Homepage content should be strategically decided.
Social media has become a huge thing nowadays. I highly recommend taking advantage of that and adding Instagram galleries on your homepage. It will help drive traffic from your site on to your account and vice versa.
Implement an opportunity to log in and sign up using Social Media account. We all have accounts at least in one social media. And if I have an opportunity to create an account just with one click, I will do it. having an easier way to Sign in will help you gather customer base. The most valuable thing for a company is the customer.
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